By John Glenday News website Quartz has a new pair of hands to call upon after the news website confirmed that it had appointed Sam Grobart as its editor for premium journalism. Commencing today, the role will see Grobart lead the publisher’s newsroom expedition force in New York to set the agenda for the type of content available for Quartz members who sign up for its pending subscription service. Tasked with generating creative and compelling content to drive subscriptions, Grobart will bring to bear his own expertise in business and technology journalism gleaned from time spent as executive editor for technology coverage at Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Adobe Systems is in talks to acquire cloud-based marketing software company, Marketo to combat Microsoft and Oracle according to reports. According to VentureBeat, the acquisition of Marketo, which offers business-to-business marketing applications, would complement Adobe’s marketing business. Marketo was acquired by private equity firm Vista Equity Partners Management for $1.8bn two years ago. Adobe is expected to pay more than that to acquire Marketo should th new deal progress. Adobe previously bought e-commerce services provider Magento Commerce from private equity firm Permira for $1.68 bn to bolster its Experience Cloud business. Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Indian publishing company, Fork Media has joined forces with digital media company, Ziff Davis to operate Mashable India. The extended partnership builds on Forks’ existing operation of other Ziff Davis brands, IGN and AskMen, in India. Mashable India will curate and localize Mashable’s global content and will also create content specifically for the Indian market. Samar Verma, CEO of Fork Media said: “We’re excited to expand our partnership with Ziff Davis, having developed real traction with IGN and AskMen, we view Mashable as a game changer to our content publishing business. We believe Fork Media can drive Mashable India to its true Read full story › Source: The Drum...
Read More‘We need to be the change’: rising, veteran luminaries highlight Ad Club of NY People of the Year gala
By Bennett Bennett The Advertising Club of New York’s Ad People of the Year gala honored a group of esteemed industry icons while giving a nod to the young talent already making waves in advertising’s largest market. The annual gala took place this year at Guastavino’s, nestled under the 59th Street Bridge in Manhattan, and acknowledged its rising star, startup, New Yorker, legend and marketer. The crowd of 200-plus was treated to roasts and toasts of the honorees, while those honored managed to draw a few laughs of their own. First up, was an effusive Samantha Bort, newly-named director of global digital innovation for Read full story › Source: The Drum...
Read MoreBy The Drum Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV. Football season is officially back and national TV ad revenue for opening week reflects that. Indeed, expenditures increased by 53% compared to the previous week due in large part to advertising during football. Overall spending on national TV reached $1.2bn, with $344m placed during NFL games. Spend on new advertising saw even bigger Read full story › Source: The Drum...
Read More
Industry News