By Bennett Bennett San Francisco indie Duncan Channon has hired John Kovacevich as executive creative director. Kovacevich has spent nearly four years as a freelance creative director, working directly with Facebook, Airbnb and Google, as well as 215 McCann and Mekanism. He also moonlighted as the voice behind the 97% Conference Twitter account, a parody account made to counter Kat Gordon’s 3% Movement. Pay no attention to the women behind the curtain!! #MaintainTheRatio #Please? https://t.co/2JTjtVx2kj — The 97% Conference (@97PercentConf) August 6, 2018 Kovacevich will report to Michael Lemme, DC’s chief creative, and has been assigned Read full story › Source: The Drum...
Read MoreBy Natasha Hole A key facet of a paid media analyst’s job is to optimise accounts to ensure they’re performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the industry, we need to consider a larger number of variables when optimising bids, budgets, landing pages and ad copy towards a wide range of KPIs. At the same time keeping on top of all these tasks and KPIs across evolving and growing accounts is becoming increasingly challenging and time-consuming. One of the key tools to help combat this is bidding. While it’s a basic point, this determines how Read full story › Source: The Drum...
Read MoreBy Andrew Kelly Does the following scenario sound familiar? As a recent transplant from the U.S., I wasn’t expecting to find that the large internet providers here in the U.K. have stellar, finely tuned customer journeys. They get a bad rap virtually everywhere. But after choosing one of the big providers, my album of worst hits for customer journeys got a new #1 track. My journey started with a phone call, where, after too many confusing package options, I learned that an engineer will be out to set up my internet in a swift three weeks. Once set up, my line was poached on two Read full story › Source: The Drum...
Read MoreBy John Glenday An inflammatory anti-vaccination billboard advertisement in New Zealand has come to global attention after the company which installed the display, Ad-Vantage Media, admitted it should never have gone up. The simple proclamation depicted a man holding a baby alongside the message: “If you knew the ingredients in a vaccine, would you RISK it? More detail was provided beyond a web link to the body behind the claim, Warnings About Vaccine Expectations (WAVE). Erected alongside an off ramp overlooking Auckland’s Southern Motorway the words drew 140 complaints from passing motorists on the first morning that it appeared, before being Read full story › Source: The Drum...
Read MoreBy Shawn Lim Very few of us had heard of Fortnite a year ago. Now it boasts an obsessive fanbase of hundreds of millions of school kids, teens and adults. eSports, meanwhile, is increasingly a cultural phenomenon, with 20 million people entering the 2018 Fifa eWorld Cup. We look at how gaming went mainstream. At this year’s Asian Games, athletes from all over Asia won medals for pushing the boundaries of physical strength and sporting competition in disciplines from swimming to sailing to sprinting. For the first time, however, joining these chisel-bodied champions were champions of an altogether different nature – of the console Read full story › Source: The Drum...
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