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Is it time to take your customer journey back to the basics?

on Oct 19, 2018 | 0 comments

By Andrew Kelly

Does the following scenario sound familiar?

As a recent transplant from the U.S., I wasn’t expecting to find that the large internet providers here in the U.K. have stellar, finely tuned customer journeys. They get a bad rap virtually everywhere. But after choosing one of the big providers, my album of worst hits for customer journeys got a new #1 track.

My journey started with a phone call, where, after too many confusing package options, I learned that an engineer will be out to set up my internet in a swift three weeks. Once set up, my line was poached on two Read full story ›

Source: The Drum