Posts made in December, 2018

on Dec 5, 2018

By Katie Deighton Covergirl is marking its territory in the increasingly fragmented global beauty sector with a number of bold investments: a line of branded merchandise, hi-tech trialling systems and its first foray into brick-and-mortar stores. The Coty cosmetics business has distributed its products via traditional retail for the best part of 57 years. However, the launch of a 10,000-square-foot “experiential makeup playground” on New York City’s Times Square represents the first time it has created a dedicated destination for fans of the brand. Inside, the store is equipped with a host of state-of-the-art technology. An AI-powered hologram named ‘Olivia’ greets customers to Read full story › Source: The Drum...

on Dec 5, 2018

By Jennifer Faull Diageo’s global chief marketing officer Syl Saller has personally written to every one of the advertising and media agencies on its roster asking to see statistics on gender diversity and pay gaps. Individual managers for its brands, which include Baileys, Smirnoff, Johnnie Walker, Tanqueray, had been given the autonomy to ask these question of agency partners. However, as Gráinne Wafer, the global head of brand for Bailey’s, explained earlier this year, she had been met with “blank faces” from a number of bosses. Saller – gatekeeper of the advertiser’s £1.8bn global ad spend – has now stepped in and requested Read full story › Source: The Drum...

on Dec 4, 2018

By Shawn Lim A day after confirming its interest in acquiring Mightyhive, S4 Capital has announced it has officially acquired the San Francisco-based advertising firm. In a statement released today, S4 Capital said for a sum of US$150m, it will be adding Mightyhive to its previous acquisition of MediaMonks. Peter Kim and Christopher Martin, the chief executive officer and chief operating officer of Mightyhive respectively, will join Mediamonks execs Victor Knaap, Wesley ter Haar and Peter Rademaker in taking up the roles of directors in S4. Sir Martin Sorrell, who created S4 Capital and is now the executive chairman said the merger Read full story › Source: The Drum...

on Dec 4, 2018

By Chris Sutcliffe The disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads begin to bear fruit. In the US, the Honest Ads Act was introduced with the explicit aim of improving the transparency of online political advertisements, and has since been endorsed by Facebook and Twitter, among others. However, while the Cambridge Analytica scandal has galvanised policymakers to tackle digital advertising opacity, a disconnect between commercial and political advertising still exists in the UK: Political advertising is not subject to the same regulation Read full story › Source: The Drum...

on Dec 4, 2018

By Jennifer Faull Jan Gooding has left Aviva two years after the insurance brand appointed her as its first global inclusion and diversity director. Gooding joined the group almost a decade ago as its brand director, overseeing global marketing, brand and customer experience, before making the move to lead its inclusion and diversity strategy in 2016. Prior to that, she held marketing roles at British Gas and BT. Speaking to The Drum, Gooding said it was “a big wrench to leave” Aviva but felt the time was right having put in place a number of initiatives that would “build momentum” and continue without Read full story › Source: The Drum...