Posts made in December, 2018

on Dec 3, 2018

By Katy Archer John Lewis and Very.co.uk have won the annual battle of retailers’ Christmas adverts on social, according to research commissioned by marketing agency Intermarketing Agency. Over a quarter of a million tweets, Instagram and Facebook postings were analysed by Intermarketing, working with Queen’s University-based data scientists Adoreboard, to reveal the definitive Top 10 Christmas ad rankings based on consumer engagement. Algorithms detecting emotions such as joy, trust, rage and anger expressed by social media users have been used to give an overall ‘Adorescore’ for each retailer. The much lauded Iceland’s banned #NoPalmOilChristmas social purpose campaign hasn’t, however, engaged the UK Read full story › Source: The Drum...

on Dec 3, 2018

By Danielle Gibson Many marketers are still unclear on what they should be expecting from the data they are buying, says Audience Project UK commercial director, Martyn Bentley. Ahead of his appearance at The Drum Programmatic Punch on 3 December, Bentley speaks to The Drum about how the application of data can make media buying more complex, why it’s essential for marketers to understand what is in the data they are buying and what the most common mistakes are when working with data. Transparency is the word of 2018, but do you think that the industry is focusing far too much on media Read full story › Source: The Drum...

on Dec 3, 2018

By Shawn Lim Sir Martin Sorell‘s S4 Capital has confirmed the speculation that it is in discussion to acquire San Francisco-based advertising firm Mightyhive. According to S4, the acquisition of Mightyhive is part of its plans of forming a new media business incorporating data, co, tent and technology. “The potential transaction, if consummated, is in line with the company’s stated strategy of creating a new era, new media solution embracing data, content and technology in an always-on environment for global, multi-national, regional and local clients and for millennial-driven digital brands,” S4 said in a statement. However, S4 said it is Read full story › Source: The Drum...

on Dec 1, 2018

By The Drum Welcome to The Drum’s Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is Kate Barker, one of those at the top of their field who work in the UK biz dev sector. Name: Kate Barker Job Title: Business Development Director Agency: start What were your highlights of last year? When I started at 18 Feet & Rising at the beginning of 2017 (before joining start in April this year) we had a newly Read full story › Source: The Drum...

on Dec 1, 2018

By Taruka Srivastav International Hockey Federation (FIH) has named Indian sports game brand, Dream11 as its global partner in a four-year agreement. As part of the partnership, Dream11 will develop and operate the official fantasy games relating to all FIH events. The event includes FIH Pro League (2019-22), FIH Series Finals (2019 and 2021), Olympic qualifiers men & women (2019), Junior world cups men & women (2021) and world cups men & women (2022). The partnership was kicked off at the ongoing Odisha hockey men’s world cup in Bhubaneswar. FIH chief executive officer, Thierry Weil said: “I’m very pleased that Dream11 is a global Read full story › Source: The Drum...