By Taruka Srivastav Advertising has the power to change the world, but in India, where taboos around menstruation continue to linger, it is facing its toughest challenge yet. We take a look at how brands, agencies and even Bollywood are working to open up conversations about menstruation. Menstruation has long been taboo in India. Major misconceptions abound across society, and many women are still barred from handling certain foods or visiting places of worship while menstruating. Despite menstruation being an experience lived by as many as 355 million girls and women in India, only 18% currently use sanitary napkins, while approximately 82% of women often Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Marketing Awards are back for 2019 to recognise the best marketers and campaigns in the industry. These awards are the motherboard of the industry, rewarding all aspects of marketing. This year’s Grand Prix winner Taylor Herring said that as an independent creative PR agency, to go up against the big guns of adland and walk away with the Grand Prix was certainly a night they’ll never forget. James Herring, managing partner said: “As a small agency we rarely get to pause and celebrate success as we’re already onto the next brief. Such awards provide a chance to salute Read full story › Source: The Drum...
Read MoreBy John Glenday WPP chief executive officer Mark Read has set out his three-year growth plan for the troubled network by pledging to deliver a ‘renewed commitment to creativity’ and further invest in talent in order to kickstart growth, as the firm slashes 3,500 jobs worldwide in response to increased competition from Google and Facebook. Going forward Read proposes to position WPP as a market leader in creativity and technology by streamlining its structure by reducing the number of companies it operates and better integrating those that remain in order to become more agile within a rapidly evolving Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Search Awards is back for 2019, looking for the best in search and to shine a light and recognise the best work being produced by the industry. Confirmed judges include industry experts from Volkswagen, Havas Media Group, Jellyfish, Manning Gottlieb OMD, Microsoft, Mindshare and Missguided. For 2019 entries, the global head of search & social – Volkswagen at PHD Global, Emily van Lierop, will be on the look-out for those who said ‘what if’ and executed it. “I want to see those who incorporated data and insights into every step of their activity from set-up to measurement, those Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Mastercard’s Raja Rajamannar believes advertisers must come together as a collective if the duopoly is to be held to account, saying an individual “jumping up and down” won’t achieve the “integrity and transparency” in the system that he, and fellow CMOs, are demanding. Mastercard was among those to temporarily pause spend following Google’s brand safety scandal of 2017. But the financial giant, like many other advertisers, resumed spending relatively quickly following repeated assurances from bosses that safeguards were in place. More recently, eyes have been on the other half of the duopoly, Facebook, following a New York Read full story › Source: The Drum...
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