Posts made in January, 2019

on Jan 9, 2019

By Shawn Lim India’s third-largest mobile network Reliance Jio saw the most increase in users compared to its rivals from July to September 2018. This is according to data released by Telecom Regulatory Authority of India (TRAI), which found that Jio added 37 million subscribers at the end of September quarter, taking its total user base to 252.25 million. In comparison, Bharti Airtel’s users dropped to 347.52 million after losing a million users and the largest mobile network in India, Vodafone Idea saw a huge drop of 8.35 million users, leaving it with 435.22 million users. The decrease in users meant that except for Read full story › Source: The Drum...

on Jan 9, 2019

By Shawn Lim China has fined one of its citizens for using a virtual private network (VPN) to access foreign-based websites. The Chinese man, identified as Zhu Yunfeng from the city of Shaoguan in Guangdong province, had used a VPN app called Lantern to surf the websites. According to The Financial Times, Zhu was fined 1,000 yuan ($145), which is a fifth of the average monthly wage in China. Zhu was punished under a 1997 public security law that forbids access to the ‘foreign internet’ without permission. Similarly, in 2018, Pan Xidian, a man from the southern city of Nan’an in Read full story › Source: The Drum...

on Jan 8, 2019

By Katie Deighton George & Tom McQueen are creative partners currently working at Droga5 in New York after successful agency stints in their native Australia. They also just happen to be identical twins. In the first episode of The Drum’s new series, Iconic Duos, we ask the McQueens to each contemplate their partnership: how it began, why it works and what the future holds. They also reveal what it’s like to prank clients with their indistinguishable looks and how they both landed the same job in the same industry. Iconic Duos will uncover the enduring nature of advertising’s partnerships – the creative partners, the co-founders Read full story › Source: The Drum...

on Jan 8, 2019

By Shawn Lim The Singapore Tourism Board (STB) has created an augmented reality camera filter on Facebook to promote Singapore as a constantly evolving travel destination and launched a new film as it ramps up its marketing efforts for 2019. The Visit Singapore Facebook Filter, which was created by TBWA and creative technology company AliveNow, allows users to find the most exciting locations around Singapore and transports them there with AR. Users can take selfies and record videos of themselves and their friends while wearing fun props that are unique to each location’s vibe. The AR filter is part of STB’s Passion Made Possible Read full story › Source: The Drum...

on Jan 8, 2019

By Cameron Clarke As a PR man by trade, Michael Frohlich knows 2018 was not a vintage year for news clippings about his agency. A radical restructure picked apart by the industry’s commentariat. Headlines of stalwarts quitting and then, in the autumn, voluntary redundancies. These are not, as they say in the PR world, great optics. But Frohlich would tell you that’s not the full story of what happened at Ogilvy UK. He would tell you it was a year in which the agency attracted new clients, grew its revenues by a little over 2% and made good on a Read full story › Source: The Drum...