Posts made in January, 2019

on Jan 7, 2019

By Danielle Long Chinese gay dating app Blued has stopped new registrations following reports underage users caught HIV from dates made on the site. The app, which is the world’s largest networking app for the LGBT community, will undertake a “comprehensive content audit and regulation,” to crack down on juvenile users posing as adults. The app also said it will clamp down on texts, pictures, and groups that involve minors. The move follows a report in Chinese financial magazine Caixin, which accused the app of prioritising growth over user safety. Among the claims in the article, were allegations that underage users were heavily involved Read full story › Source: The Drum...

on Jan 7, 2019

By Danielle Gibson It’s been a tough year for the high street in the UK. According to a recent research from the Telegraph, it’s estimated that 1,267 shops have closed, or a tagged to close since January this year — from Toy’s R Us to Poundland to Maplin to Mothercare to House of Fraser and also the continuing woes around retailers such as Debenhams, Next and Marks & Spencer. On the other hand, ASOS, BooHoo and Amazon are seeing record sales. The Future of Retail panel at The Drum Future of Marketing conference talked about this tough sector and also the growth Read full story › Source: The Drum...

on Jan 7, 2019

By Janet Hull China and the UK are countries with a proud history of global trade and have business links that go back hundreds of years. Nevertheless, China, with a population of 1.4bn and growing middle class, is a largely untapped market for UK companies building a presence. Likewise, Chinese companies are only just beginning to enter into the stable and wealthy 66m-strong UK market and establish a profile. As both countries expand their international outlook they are aiming to build potential partnerships in and around the creative services sector. And few industries demonstrate this ambition more than advertising. That’s why we in the UK Read full story › Source: The Drum...

on Jan 5, 2019

By Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the global chief executive of Xaxis, Nicholas Bidon. What was your first ever job? it was cutting plastic sheets with the same repetitive motion for eight hours a day on a production line when I was 16. It was my parents way to ensure Read full story › Source: The Drum...

on Jan 5, 2019

By Tom Ollerton Speaking on The Shiny New Object podcast is Domino’s Pizza Group UK’s sales and marketing chief, Tony Holdway about his views on some of the latest technology being used to aid the brand’s marketing. See below some of the takeaways and the episode itself. AI is improving the performance of Domino’s marketing I learned that it’s difficult to interview your client on stage in front of 300 people and try and have an unbiased conversation about a project you have worked on together. But the facts speak for themselves. I’ve been working with Domino’s on a creative artificial intelligence project Read full story › Source: The Drum...