Posts made in January, 2019

on Jan 4, 2019

By The Drum Reporters As part of our New Year Honors series, we consider the dishonorable mentions that left a bad taste in our mouth, from Listerine’s unreal influencer to Brewdog’s attempts to attract women and Papa John’s racist rant. Brewdog Scottish brewery Brewdog has always been a fan of loudmouthed controversy. It has tried its hand at almost every aggravator in the book, from publicly trolling its big brand rivals over their scores on RateBeer.com to telling consumers ‘Don’t buy the advertising’ via an, um, advertising campaign. One tactic it hadn’t experimented with until March, however, was satire. And it’s fair to Read full story › Source: The Drum...

on Jan 3, 2019

By Paul Stoddart When it comes to banking, consumers want speed and security. And digital technology will play a key role in helping the financial industry build trust. Vocalink explores the concept of ‘open banking’ and how that will encourage greater product and service innovation. In recent years, the financial services sector has massively accelerated the pace of digital technology innovation. But innovation in payments isn’t just about moving fast and breaking things. To continue to build consumer trust in new technologies, and enhance trust in existing ones, it also will need to focus on thoughtful and impactful innovation with the customer at the Read full story › Source: The Drum...

on Jan 3, 2019

By Geoff Griffiths Upgrading touchpoint experiences is only the start, you need to consider the entire journey when engaging with customers buying your financial services and products, says Geoff Griffiths, managing director of BuiltVisible. And the way to do it? Invest in data and content. The financial services market has become a bit of a specialism for my own agency, with clients covering insurance (B2B and B2C), mortgage advice, health cover and more, so it’s interesting to have the opportunity to reflect on the special challenges of working with financial services (FS) brands. Obviously, for marketers, one of the major challenges is the sheer volume Read full story › Source: The Drum...

on Jan 3, 2019

By Shawn Lim Arc Worldwide, Publicis Groupe’s brand activation, and experiential shopper agency unveiled its new Irresistible Commerce Operating System at the second annual ChinaShop conference in Kunming, China in November 2018. In his keynote speech Richard Nicoll, chief shopper marketing officer of Publicis Communications and managing director of Arc explained that in the current, ultra-competitive retail environment, where consumers not only have more choices but are more informed and more selective, the challenge for any marketer, is how to make their brand too attractive and tempting to be resisted and too powerful or convincing to be ignored. In Read full story › Source: The Drum...

on Jan 2, 2019

By Jon Norris The cardinal sin of legacy financial institutions was treating their ‘customers as cash cows’ says Jon Norris, head of content at RocketMill. Will the new generation of fintech players do it differently? The great financial services unbundling of the past decade has been a joy to watch. Bloated institutions, creating huge value for shareholders – but little for society – have been cracking under the fiscal pressure of the financial crisis, and the reputational pressure of their role in bringing it about. Meanwhile, advances in technology, slackening of certain regulations and a healthy sprinkling of innovation have birthed a new Read full story › Source: The Drum...