By Chris Moody Recent identikit rebrands for fashion houses have left many design commentators asking if brand identity is becoming boring and predictable. The short answer is no. Identity is as rich, vibrant and provocative as it’s always been, if not more so. Look at the stone cold boldness of Collins or the balls-out weirdness of Sagmeister & Walsh. There’s plenty to applaud and revere. I would argue, however, that creative briefs have got a bit dull. Far too often they are contrived, rational, and super pragmatic. They’re a wish list dreamed up by committee. Like a Choose Your Own Read full story › Source: The Drum...
Read MoreBy Lauren Ingram In the first piece of her year-long column on futureproofing your creative career, Lauren Ingram explores the rise of the side hustle and whether 2019 should be the year you start your own. In strange and unpredictable times like now, with Brexit chaos still looming large and the future of agency networks looking less robust, it’s more important than ever to futureproof ourselves for whatever comes our way. Side hustles, also known as moonlighting if you’re not a millennial, are just one way to skill up and stay memorable when the longevity of our day jobs isn’t guaranteed. Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Havas’ global creative network chief executive, Christ Hirst. What was your first ever job? Filling and packing boxes in a power paint factory Which industry buzzword annoys you most? Adland Who would you most love to have a coffee and a chat with Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort. Wilson is a ‘close talker’, much like Judge Reinhold’s character in Seinfeld. In the spot, Wilson gets really close to the camera and to supposed co-workers in an office building, to prove that Colgate Total toothpaste is a good product to have for his type of face-to-face communication, since it deals with everything from teeth sensitivity and strengthening enamel to killing germs in his whole mouth, leading to superior freshness. “Now there’s no such thing as too close,” Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old Spice Fresher Collection. The new campaign for the men’s grooming brand states that ‘Men Have Skin, Too.’ It plays off the assumption that guys not only want to smell fresh, but they want and deserve grooming products with real ingredients and benefits like moisturization and exfoliation. Celebrating the new collection, the brand named actor/comedian/writer Deon Cole (Black-ish, Angie Tribeca) as the new Old Spice Guy, who takes on the role as a global ambassador. Cole will debut in ‘Running on Empty,’ the first spot from Read full story › Source: The Drum...
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