By Shawn Lim The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine. The most satisfying part of his job as a senior content strategist is the creative learning process, says Peter Schimke, who works at Mutant Communications, because he loves collaborating with the agency’s editors, designers, the social media crew, as well as the PR team. Why is your job important? What’s important to me is Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Knowing how to write an award winning submission will set you apart from the competition. Following The Drum Awards UK Breakfast Workshop where delegates heard from industry experts from Goodstuff, Impact Radius, TSB and Too Many Dreams, here are some of their top tips. How to deal with not winning With every winner, there is a runner up, but how you deal with that loss may help you in the future. Get used to losing, said Roy Shepherd, head of out-of-home at Goodstuff and chair of The Drum Out of Home Awards 2018. “Losing is Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Complexity and fragmentation make it harder to survive as an independent in South East Asia but the scene is thriving. The Drum’s selected some of the top agencies from the region to profile in the coming weeks, celebrating independence. M&C Saatchi Performance Year founded: 2006 South East Asia HQ: Singapore M&C Saatchi Performance underwent an important global repositioning in 2018, rebadging itself from M&C Saatchi Mobile to reflect the wider scope of its remit for clients, of which mobile is still a large part of. That aside, the Singapore business also had a big year in terms Read full story › Source: The Drum...
Read MoreBy Katie Deighton VMLY&R has launched a global strategic commerce practice, citing Amazon, Alibaba and Walmart as key partners in its bid to help clients capitalize on “the way that people shop today,” according to chief retail and commerce officer, Jon Bird. Bird was officially named as head of the practice today (21 January). He previously held the title of executive director, global retail and shopper marketing at VML before the agency merged with fellow WPP shop Y&R. The strategic commerce biz aims to forge strong ties with a number of big retail players in order to bolster its proposition. “Amazon is Read full story › Source: The Drum...
Read MoreBy John Glenday Kia aims to ripp up the rule book for its 2019 Super Bowl campaign by eschewing high-profile celebrity endorsements in favor of young people who have yet to enter higher education. The motor brand has opted to shake things up for its 10th consecutive appearance during the US National Football League climax by evoking its ‘challenger spirit’ with ‘The Great Unknowns Scholarship’. A 30-second trailer aired during an NFC Championship match offers a sneak peek at how this will be achieved in practice, by highlighting the social good Kia can effect. The car brand wrote: “Every year, Read full story › Source: The Drum...
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