By Amy Houston

After an eight-year hiatus, the brand is back with a hefty investment, a new agency in London indie shop Calling and a determination to make tea cooler than coffee.

PG Tips has long been a household staple in Britain. Initially celebrated for its memorable advertising campaigns featuring its iconic monkeys and renowned comedians like Peter Sellers, Bob Monkhouse, and Johnny Vegas, the tea brand gradually lost its resonance with modern audiences.

Around a decade ago, it fell into severe neglect. The monkeys were retired, the brand ambassadors appeared outdated, and its parent company, Unilever, significantly reduced its advertising investments.

Today, it’s back on Read full story ›

Source: The Drum