By Oscar Quine

Everyone loves a rebrand – or do they? Leading marketers tell us which brands they think should never change. Because if it ain’t broke…

Lucozade recently underwent its first major rebrand in a very long time, with the threat of flop always looming (just look at Abrdn and the Royal Mail).

Still, some old favorites can certainly do with the refresh. But others have a timeless feel that, fans feel, just shouldn’t be messed with. We asked members of The Drum Network to tell us which brands they hope will forever stay just the way Read full story ›

Source: The Drum