Posts made in February, 2019

on Feb 2, 2019

By Sam Bradley For The Drum magazine’s February issue, we head to China to find out from marketers there what lessons can be learned and what the year ahead holds in store for the world’s most populous country. Loading… Susana Tsui, group chief executive officer, Dentsu Aegis Network China Creativity still trumps all. In China, creativity and technology are fused together like nuts and bolts that hold a campaign in place. This has enabled Chinese marketers to seize opportunities faster and given them the courage to try new ideas and drive huge results – especially in the e-commerce space. China’s e-commerce Read full story › Source: The Drum...

on Feb 1, 2019

By Andrew Blustein What do you do when TV isn’t part of your marketing strategy, but you don’t want to miss out on one of the biggest advertising days of the year? Maserati and Chase Auto have decided to reach their high-end clientele with a luxury out-of-home activation, giving people free rides to and from Atlanta’s private jet hangars. From Friday to Monday, Maserati will be reaching its affluent consumer base at Atlanta’s PDK and Fulton County regional airports. It will provide potential customers with free rides to their destination of choice, be it the Super Bowl, a hotel or restaurant. Mike Glime, head of marketing Read full story › Source: The Drum...

on Feb 1, 2019

By Charlotte McEleny Welcome to The Drum’s Creative Works, dedicated to showing the best creative work of the past week from the Asia Pacific region. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. <div contenteditable="false" Read full story › Source: The Drum...

on Feb 1, 2019

By Shawn Lim ActionAid India has launched a campaign in India to highlight child sexual abuse and aims to encourage adults to address such violence. The campaign, which is called #JoinTheDots and created by Dentsu-owned WATConsult, makes use of a film to showcase a mother’s strong bond with her son, threaded together by their intimate and candid moments. It further highlights subtle signs of behaviour change in the child that parents unintentionally tend to ignore, considering it normal. Presently, the Indian government data shows that every 15 minutes, a child is sexually abused in India and most perpetrators are not dangerous strangers, but the people Read full story › Source: The Drum...

on Feb 1, 2019

By Imogen Watson Childrens’ exposure to TV ads for alcohol, gambling and junk food has declined in recent years, according to a new report from the Advertising Standards Association (ASA). Strict rules are already in place to restrict children’s exposure to TV ads for food and soft drink products high in fat, salt or sugar (HFSS) as well as gambling and alcohol, though brands continue to fall foul of the stringent regulations. The report’s aim is to measure the effectiveness of the rules currently in place and how well they restrict scheduling and content of ads that may be potentially harmful to Read full story › Source: The Drum...