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The number of harmful ads that kids are exposed to has declined, says ASA

on Feb 1, 2019 | 0 comments

By Imogen Watson

Childrens’ exposure to TV ads for alcohol, gambling and junk food has declined in recent years, according to a new report from the Advertising Standards Association (ASA).

Strict rules are already in place to restrict children’s exposure to TV ads for food and soft drink products high in fat, salt or sugar (HFSS) as well as gambling and alcohol, though brands continue to fall foul of the stringent regulations.

The report’s aim is to measure the effectiveness of the rules currently in place and how well they restrict scheduling and content of ads that may be potentially harmful to Read full story ›

Source: The Drum