By Jenni Baker

The Drum got an exclusive press pass to Google’s annual Measurement & Effectiveness Summit in London – here’s a quick recap of what we heard.

Artificial intelligence (AI) is a catalyst for change. There’s not a single area of marketing it’s not going to reach and it is going to disproportionately impact marketing in a positive way, from brand to creative to measurement. That’s a pressure that many marketers will feel, but it’s also an opportunity. And the opportunity to relieve that pressure will come from partnerships, experimentation and breaking down the lines of communications between business divisions.

Marketing has the power Read full story ›

Source: The Drum