By Michael Feeley In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the CEO of Qumin, Arnold Ma. What was your first ever job? A paper round, then working at Game retail store. And if that doesn’t count, then my first foray into marketing and advertising was running our Student Union election campaign. The Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Verizon is partnering with PFLAG, the nation’s largest organization uniting families and allies with people who are LGBTQ, for a campaign that shows stories of real families that have been torn apart and reunited through better communication and understanding. PFLAG and Verizon enlisted director and LGBTQ supporter Lee Hirsch for a campaign that showcases how a bad first call doesn’t have to be the last. They connected real people and their families and gave them a second chance for loved ones to express their support. In the film ‘Love Calls Back,’ LGBTQ people tell their stories of how their families Read full story › Source: The Drum...
Read MoreBy Jennifer Faull L’Oreal’s £106m media business for the UK and Ireland is to stay with WPP in a newly formed ‘Beauty Tech Lab’, which will be staffed by both the client and agency. A review of the business kicked off last November and saw WPP’s Wavemaker – which has held the account for the past five years – fend off Dentsu Aegis Network’s Carat in the final round of pitching. Publicis Media and indie The7stars had both been knocked out earlier in the process. This came as a particular blow to Publicis, whose agency Zenith had been the 10-year incumbent on Read full story › Source: The Drum...
Read MoreBy Michael Feeley Zenzic, a government-sponsored facilitator for the research and development of connected and autonomous mobility (CAM) in the UK, has launched a rebranded website to champion the UK as a world-leading testing environment for ‘self-driving vehicle’ technology. Uniting industry, government and academia, Zenzic champions the UK as a world-leading testing environment for CAM technologies. Having recently rebranded from Meridian Mobility, the organisation’s management team felt its existing website lacked the excitement and energy of the brand itself. Creative agency ifour designed, developed and launched the new site. Nick O’Connor of Zenzic says: “Zenzic’s new brand has been sharply and elegantly implemented Read full story › Source: The Drum...
Read MoreBy John McCarthy Scores of Instagram users and agencies recently took to the social network to voice concerns over a sudden dip in engagement on their posts. Speculation around an algorithm change was dispelled by an Instagram spokesperson, but it’s left a question mark over what caused performance drops. One influencer marketing agency told The Drum that over the last few weeks initial data across a couple of clients had shown “a reduction in impressions and engagement when you’d expect it to be similar”. Alex Micu, a marketer Hue and Cry, the agency behind the viral Instagram Egg said: “My feeling is Read full story › Source: The Drum...
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