By Shawn Lim Tottenham Hotspur might have lost in their first-ever Uefa Champions League final in Madrid to Liverpool FC in May 2019, but for its global principal partner, Hong Kong-based insurer AIA, which has its logo splashed across Spurs’ kit, it represents a win in earned media value with millions of viewers tuning in to watch the final worldwide. The London-based club has also posted stellar results in the English Premier League for the past few seasons, consistently finishing in the top five and as high as second place in the 2016–17 season. For Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart McDonald’s, KFC, Asda and more have fallen foul of the Advertising Standards Authority (ASA) for targeting junk food ads towards children on YouTube. The brands were among eight who had ads banned following an investigation conducted by the watchdog using its new avatar technology – which simulated the online profiles of kids in order to identify the types of advert they see across the internet. Marks & Spencer, Kellogg’s, KP snacks, and Pringles were also among those caught up in the “compliance sweep” for promoting food and soft drink products high in fat, salt or sugar (HFSS) adjacent to YouTube videos Read full story › Source: The Drum...
Read MoreBy Saurabh Parmar After my last post, there seemed to be some conversation around what could the various roles in advertising looks like under this new structure of consultancy and production. It is critical because, while things like data, technology, AI etc are the standard buzzwords used in every conference and plugged into every press release, there hardly seems to be enough discussion about the roles of advertising. Do the roles from a pre-internet era still make sense? Should a job description be more about adding skillsets? If yes, then is it practical in a rapidly evolving industry? We need to Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Standard Chartered has launched an ad that aims to show that the brand’s purpose-driven story is not skin deep, by showing how it takes action against illegal poaching. The brand has launched a video globally that explains how it uses its network and scale as a global bank to track the money in illegal poaching and report the activity to the authorities. The ad, by TBWA Singapore, ties into a major brand campaign called ‘Here for Good’, which explains the brand’s position that a bank can be a force for good in the world. Emma Sheller, Read full story › Source: The Drum...
Read MoreBy John Glenday The entertainment and media industry is increasingly turning to the power of personalisation to drive audiences as firms tailor their output to individual preference, shirking the mass market in favour of you. According to a new report compiled by PwC this approach has seen the sector embrace technological advances which have enabled the precise recording, reading and actioning of vast quantities of customer data for the first time. The findings, outlined within PwC’s Global Entertainment & Media Outlook 2019-2023, points to a new generation of empowered consumers able to personally curate their own content via smart and mobile Read full story › Source: The Drum...
Read More
Industry News