Posts made in June, 2019

on Jun 5, 2019

By John McCarthy Huel is leaning on performance marketing and word-of-mouth following its experimental forays into TV and OOH at the end of 2018. Huel is a meal replacement product, available in powder, bar and drink formats. It has now sold more than 45 million packets but has bigger goals of taking over the convenience market. In 2018, £40m in revenue and 185% year-on-year growth attracted a £20m investment from investor Highland Europe. That same year it debuted its first-ever TV campaign. London creative agency And Rising developed an ad introducing the product and its category “fast-paced and the health conscious” UK citizens. The campaign Read full story › Source: The Drum...

on Jun 5, 2019

By Imogen Watson E.ON has been slapped with an ad ban from the Advertising Standards Authority (ASA) for exaggerating its heritage by 51 years. The ASA received one complaint for an E.ON regional press ad that stated: “10 energy companies have gone bust in the last year… 70 years and still going strong…”. Given E.ON was formed in 2000, the ASA received a complaint that questioned whether the claim “70 years and still going strong” was misleading. In its defence to the challenge, the energy company said it was promoting interest in E.ON as an energy supplier. It also claimed Read full story › Source: The Drum...

on Jun 4, 2019

Ita Murphy is UK chief executive of SYZYGY, she’s reporting on the changes in adland she’s observed after a seven-year absence from the industry. In 2012 I left the ad industry. At the time I’d been managing director at Mindshare for seven years and needed to refresh. It was a fantastic job – but ask anyone running an agency, it gets tiring. In my time out I worked as a business coach and worked client side for almost two years Despite enjoying my sojourn client-side, I decided to throw myself back into agency life and joined SYZYGY UK as chief executive. Returning Read full story › Source: The Drum...

on Jun 4, 2019

By Shawn Lim Aldi is set to open its first two retail stores in China this Friday (May 7), marking the brand’s physical debut in the world’s most populous country. The German budget retailer made a soft entry into China in 2017 by putting its products for sale on Alibaba’s Tmall. It then launched an online flagship store on the e-commerce platform a year later. The new Aldi stores will be in the city Shanghai, where its China headquarters is located, in the Jing’an and Minhang districts. There are also plans to open 50 to 100 more physical stores in China, according to Read full story › Source: The Drum...

on Jun 4, 2019

By John McCarthy Global has partnered with ITV to bring the broadcaster’s podcasts to its audio platform, the Global Player, and promote them on its radio stations. As Love Island returns to TV screens, its companion podcast Love Island: The Morning After will be one of the shows Global will acquire, in addition to ITV’s Six Nations podcast and upcoming Rugby World Cup material. The two-year deal kicks off with the Love Island podcast which will be promoted on the Capital Breakfast Show, which recently boasted 8.2m listeners, as well as Heart and Capital XTRA. ITV will get drafted into DAX, Read full story › Source: The Drum...