By Kyle O'Brien Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. <div contenteditable="false" Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Global digital music platform Boiler Room has launched its own youth-focused in-house ad agency, with Pernod Ricard signing on as its first big client. Brand Labs is being pitched as a creative and strategic consultancy that will deliver campaigns built around custom partnerships, experiences, live-broadcasts, original content and other media. As well as the ability to reach and glean insights from Boiler Room’s young audience, brands are being promised access to Boiler Room’s global network of music artists, DJs, producers, filmmakers and creatives. The Drum understands that Apple, Visit Britain and Philips are already on the agency’s books. Brand Labs’ first Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Jo McClintock, brand director at Moonpig. What was your first ever job? Selling fruit and veg in a small town, surrounded by the rolling hills of Somerset, for £2.50 an hour. I learnt some hard graft and spent a fair amount of time chasing Brussels Read full story › Source: The Drum...
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