By Shawn Lim Netflix has tapped Dan Inamoto, the former managing director of BBC News in Japan, as its new marketing lead in the country. Inamoto spent two years at BBC in Japan, where he led marketing, ad sales and new business. During his earlier career, he worked at agencies like AKQA and Digitas. In a LinkedIn post announcing the move, Inamoto said he was excited to embark on a new journey as head of marketing in Japan for Netflix because he has been fascinated by the world of filmmaking since he was young and had always wanted to become a director. “Working at Read full story › Source: The Drum...
Read MoreBy John Glenday The World Federation of Advertisers (WFA) has poured cold water on the threat to the ad industry posed by an in-housing trend which has seen major brands from Sky to Unilever handle their creative accounts more directly. Dismissing ‘hysteria’ around the trend the State of Advertising study found that the only area where advertisers would in-house rather than outsource was low-cost, fast creative executions – although short-form content marketing and influencer marketing could also be affected. By contrast fields such as big-ticket creativity, traditional media planning, creative strategy and programmatic search are all expected Read full story › Source: The Drum...
Read MoreBy Danielle Long ByteDance has hired former Facebook and Yahoo senior executive Blake Chandlee to help drive its international expansion of short-form video app TikTok. Chandlee, who was previously vice-president of global partnerships at Facebook, has been appointed as head of strategic partnerships for TikTok. In a post on Facebook, Chandlee said: “I have joined ByteDance/TikTok to help Yiming Zhang [Bytedance senior vice president], Lidong Zhang [ByteDance founder] and the team scale the business outside of the domestic market in China.” “We are at a critical time in our online and mobile worlds and I believe that different views, perspectives, and models Read full story › Source: The Drum...
Read MoreBy Shawn Lim Malaysia pay-TV broadcaster Astro has formed a partnership with iQIYI to deliver the Baidu-owned platform’s content on all its platforms. The partnership will see Astro distribute iQIYI’s shows, such as Story of Yanxi Palace and The Rap of China 2019 in Malaysia, as well as help the platform with customer acquisition, marketing and media sales in the country. “We are excited about the incredible opportunity that iQIYI presents in technology leadership and content innovation,” said Henry Tan, the chief executive officer at Astro. “This partnership enables us both to leverage the strength of our brands and skillsets to extend our reach Read full story › Source: The Drum...
Read MoreBy John Glenday WPP has thrown its weight behind a global movement to eliminate unnecessary non-biodegradable waste with a commitment to remove all single-use plastics from its 3,000 offices by 2020. The blanket ban will affect all bottles, straws, cutlery and cups as well as wire products, while simultaneously making it easier for people to recycle their own household plastic in the office. As a signatory to the New Plastics Economy Global Commitment, the advertising giant – founded as Wire and Plastic Products plc in 1971 – has pledged to do not only all it can but also to encourage its own clients Read full story › Source: The Drum...
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