By Rebecca Sykes For the last two weeks, Wimbledon has been the source of much conversation up and down the country, and even across the world. As always brands have taken the opportunity to embed themselves in the annual tennis extravaganza. We’ve seen all the historical sponsors driving awareness through influencer and celebrity endorsement, product integration and branding; but some also took a leap towards the creation of bespoke social content that went beyond documenting the event. One of the best ways to engage a fanbase is to democratize sporting experiences, especially something as iconic as Wimbledon where only a Read full story › Source: The Drum...
Read MoreBy Michael Feeley In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the co-founder and chief executive of Y Media Labs, Ashish Toshniwal. What was your first ever job? I was a waiter in the dorm dining hall at Purdue. Brutal. Which industry buzzword or phrase annoys you most? “Outside the Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Coca-Cola‘s Honest Tea wants to show how buying less-surgary drinks can make waves down the entire supply chain, lifting up communities around the world along the way. Honest’s new ‘Small decision. Big impact’ campaign highlights the brand’s longstanding mission to democratize organics and promote economic opportunity – as well as its expanding portfolio. Looking to promote its claim that Honest Kids drinks have half the sugar than other leading mainstream beverages, the spots bring to life Honest’s Fair Trade Certified ingredient sourcing practices and show how they benefit farming communities. “We’re witnessing the rise of the citizen consumer,” said Honest Read full story › Source: The Drum...
Read MoreBy Imogen Watson The go-to site of Britain’s most baffled, Confused.com is calling 2019 ‘the year of confusion,’ as it continues on with its strategy to bring clarity to customers struggling with their insurance. The concept was informed by customers as part of insight research by Confused.com, who called out 2019 as ‘the most confusing year.’ The insurance company then got Karmarama to illustrate the most confusing issues that the British public has faced this year. Starring Timothy Murphy, the TV ad opens with the Irish actor sat in a blue Mercedes that’s stuck behind a lorry with 2019 printed on the Read full story › Source: The Drum...
Read MoreBy Shawn Lim WPP has today confirmed it is selling 60% of its stake in Kantar to Bain Capital, valued at around $4bn. The company had previously confirmed it was in discussions with the private equity firm after reports emerged that it was looking to cap an auction for the business. A WPP spokesperson said at that time there was no certainty the discussions would result in a transaction involving Kantar as Mark Read, chief executive of WPP, had previously stated his intent to hold onto 25-40% of the company. However, a statement from WPP said the sale will allow Read full story › Source: The Drum...
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