By Kate Howe To say that we are living in uncertain times has become so popular that it has now achieved the distinction of being a cliché. The ‘B’ word continues to dominate political discourse, technology evolves at breakneck pace, climate change is a growing global emergency, and Love Island contestants leave the villa before they’ve even unpacked their bags. However, the truth is that uncertainty has always been a fundamental part of everyday life. The fact that the future is so difficult to predict means that feelings of doubt hit us all from time to time. Whether you’re planning your weekly shop, Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Brand and content director of travel company TUI, Toby Horry, has been announced as the chair of The Drum Content Awards 2019 judging panel. Content is one of the secret ingredients for brand engagement, sentiment and of course success. If you are producing cutting edge content executions, then these awards are for you. Horry will be joined by a panel of industry experts from the likes of DCM, Hearst, Virtue Worldwide at Vice, Boiler Room, ClickOn Media, and Iris Worldwide, with more judges to be announced. “I love to see new work and how marketing is helping to solve Read full story › Source: The Drum...
Read MoreBy Kevin Chesters The Golden Rule has existed on Earth for as long as civilisation has. It was the basis of the first set of laws ever codified by Hammurabi. It is central to Indian, Greek, Persian and Roman philosophy. It was in the Old Testament (Leviticus 19:18) and quoted by Jesus in the new one, twice. You’ll find it at the heart of Islamic, Buddhist, Sikh, Bahai and Hindu faiths. It’s been around for a while and I think it’s pretty useful as a lesson for all of us in business. The ‘Golden Rule’ is very simple: treat others as you yourself would Read full story › Source: The Drum...
Read MoreBy Katy Howell It’s 5am. I am sitting on a balcony. One eye on the view (pictured) and the other on my laptop. I’m on holiday and I am working. I know that this is counter to the received wisdom. Usual advice varies between being completely tech-free, to at least switching work off while on holiday. There are articles abound on vacations of mindfulness and the need to tune out the everyday. It’s good for the soul, prevents burn-out and brings you back refreshed. The problem is, that this doesn’t apply to me and many other indie owners that I know. We are not forced Read full story › Source: The Drum...
Read MoreBy Michael Feeley In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to The Clearing‘s founder and managing director, Richard Buchanan. What was your first ever job? Stacking pet food at Fine Fare, where, back in the day, I could price 24 tins of Whiskas in under 10 seconds. Impressive, I know! Which industry buzzword Read full story › Source: The Drum...
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