Posts made in July, 2019

on Jul 6, 2019

By Ellen Ormesher Creative agency Rankin has teamed up with Switchboard LGBT+ Helpline, to launch a three-part, national campaign that will help spread the word of Switchboard’s ‘Safe Space’ to LGBTQ+ people across the UK but in particular, targeted areas with poor representation or high incidence of hate crimes. It has been recently reported that homophobic hate crimes have more than doubled since 2014 across England and Wales and transphobic attacks have trebled over the same period. The new campaign launched by Rankin and Switchboard aims to reach people affected by these crimes and other LGBTQ+ issues, letting them know that Switchboard Read full story › Source: The Drum...

on Jul 5, 2019

By Kyle O'Brien In the forthcoming Stranger Things 3, bad boy-turned-hero Steve Harrington works at fictional ice cream parlor Scoops Ahoy. Now, the real ice cream chain Baskin-Robbins is bringing the shop to life. Baskin-Robbins and its agency of record, Atlanta-based 22squared, has partnered with Netflix to open Scoops Ahoy, to give Stranger Things fans a physical place to interact with the show. Netflix first reached out to Baskin-Robbins over LinkedIn, and asked the chain to pitch ideas to them. A total of five elements were developed for this campaign. First, the shop had to be built. On 2 July, a Read full story › Source: The Drum...

on Jul 5, 2019

By Jennifer Faull Ogilvy is facing criticism over its relationship with the US Department of Customs and Border Protection (CBP) following the publication of a video seemingly promoting a Border Patrol processing center. The non-profit Raices, which provides legal support to immigrants, highlighted a video which was published hours earlier by the US CBP in Arizona on Thursday (4 June). It shows chief patrol agent Roy Villareal telling viewers he wants to “dispel some of the misinformation out there on our detention facilities” before giving a tour of the supply room and a cell “which has fresh water”. It was published 24 hours after Read full story › Source: The Drum...

on Jul 5, 2019

By Ellen Ormesher As part of a new series, This Is My YouTube presenter Russell Kane talks to the multi-award winning DJ Yoda, who is best known for his pioneering use of pioneer of audio-visual entertainment. He talks about discovering new collaborators, mashing genres together and his new album. DJ Yoda talks about how YouTube has been crucial to the development of his work, not least because it has opened up a whole new world of collaboration. Using his recent track ‘London Fields‘ as an example, he says that most of the people involved in the creation of the track were discovered Read full story › Source: The Drum...

on Jul 5, 2019

By Shawn Lim China has begun a crackdown on podcasts and audiobooks for the first time as it aims to clean up the pornographic content found in them. Having previously concentrated its efforts on cleaning up social media platforms, the Cyberspace Administration of China (CAC) has announced that it has taken 26 audio apps to task for failing to keep “public order and good customs”. According to The South China Morning Post, the CAC also removed audiobooks of horror novels that contained zombies and posthumous marriage, accusing them of spreading “historical nihilism”. Voice-based social apps have also not been Read full story › Source: The Drum...