By Daniel Keegan It’s no secret that Indonesia has become a huge digital commerce market and that the business opportunity continues to grow at a rapid rate. CEIC reports that average incomes in Indonesia have risen 28% in the last three years alone, and data compiled by Hootsuite attests to the size of the digital marketing opportunity in Indonesia. With 265 million people and 133 million internet users, there are lots of potential consumers reachable within this market. Mobile digital penetration is almost three times higher than desktop penetration, so clearly small screens can mean big revenue in this country. In Read full story › Source: The Drum...
Read MoreBy Olivia Atkins The surge in digital use has affected many industries, most notably the travel sector. Which is why digital agency Sagittarius and digital experience management software company Sitecore have compiled a whitepaper in partnership with Travolution to find out how digital can improve customers’ travel experiences. The whitepaper considered the challenges that are currently facing the travel industry, particularly looking at the effect of Brexit and GDPR changes on marketer decisions, allowing C-suite decision makers to then gain an idea of where future opportunities will lie for travel brands. The effect of Brexit on travel Unsurprisingly, Brexit was a big concern Read full story › Source: The Drum...
Read MoreBy Kim Cooling Since the first banner ad in 1994, digital advertising has grown exponentially, with digital spend expected to overtake traditional ad spend in 2019. Technological change has caused a revolution for advertisers, but continuing this upward trend will prove challenging for marketers in the coming years. The digital ecosystem is constantly evolving, and it is essential for marketers to keep pace, ensuring the continued progression of advertising and stagnation is avoided. With advertising playing the modern currency of the internet, companies like Facebook have built their business models off trafficking user data,generating over $15 bn from ad Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher In this roundtable episode of This Is My YouTube, presenter Russell Kane talks to Vogue’s Sinead Burke, broadcaster Tina Daheley and Radio 1 DJ Gemma Cairney about how the platform helps to elevate the world of fashion. The panelists discuss how YouTube provides them with a constant source of inspiration, “If I’m going to an event I will search the site for inspiration” says Daheley. They also emphasise the importance of the site as a tool for education, one of Cairney’s choices is a video by popular high-street brand Monki that offers tips on how shoppers can be more eco-friendly. Sinead Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Dove recently partnered with Getty Images and Girl Gaze to create Project #ShowUs, the world’s first inclusive picture library of women in order to break beauty stereotypes. 900 global companies have gone on to use the resource, but launching it was not without its challenges. “It’s really important to us that the work we do is not superficial,” says Dove’s global vice president, Sophie Galvani. Sitting with Getty Image’s senior director of creative insights, Dr Rebecca Swift, at the Cannes Lions festival, Galvani is excited having just discovered that the campaign has won Read full story › Source: The Drum...
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