Posts made in July, 2019

on Jul 3, 2019

By John McCarthy Outdoor fashion retailer Berghaus has embraced Instagram as the channel to best tempt the public into the wilds as it launches the latest phase of its multi-million pound campaign. Founded in 1966 in Newcastle upon Tyne by climbers Peter Lockey and Gordon Davison, the brand made its name selling ski and outdoor gear. The pair sold the company onto Pentland Group in 1993, now home to brands including Speedo, Ellesse, Canterbury, Boxfresh and Mitre. In his first year in the role, Kevin McFadyen, Berghaus brand director, previously of Nando’s, O2 and Red Bull, believes that Instagram is where the brand Read full story › Source: The Drum...

on Jul 3, 2019

By Stephen Lepitak As part of a new series, This Is My YouTube presenter Russell Kane talks to BBC Radio 2 Drivetime host Sara Cox about some of the videos that have appealed to her over the years. Among Cox’s choices of YouTube-hosted content hosted on the platform is a clip of a singing donkey, a clip from her presenting past and a video featuring her BBC radio colleague Scott Mills hosting a segment on his own show featuring Gerard Butler gargling water. She also discusses how she is influenced by the content she discovers in her career. “I take notes Read full story › Source: The Drum...

on Jul 2, 2019

For four consecutive years, strategic communications company, TMC Communications has won the Grand Prix (among other awards) at The Drum Recommends Awards. In this video interview, Tim McCloud, managing director at TMC , talks about the legacy of TMC and how 13 years later they can boast an award-winning team. TMC was founded in 2006 to focus on medical societies, brands and organizations that are really interested in building member-centric strategies. Having just sold a share in a previous business and learning a few tough lessons along the way, McCloud decided to create TMC. Was he prepared to Read full story › Source: The Drum...

on Jul 2, 2019

By Stephen Lepitak The $4bn acquisition of data business Epsilon has been completed by Publicis Groupe, it has confirmed. The deal will see current chief executive Bryan Kennedy continue his lead while also joining the Publicis Groupe Executive Committee and report directly to the overall chief executive and chairman Arthur Sadoun. The deal was revealed to have been worth $3.95bn, a multiple of 8.2 times the company’s EBITDA based on 2018 figures, and will result in the business being integrated centrally within Publicis Groupe. All round elements of the Groupe; Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health will tap into Read full story › Source: The Drum...

on Jul 2, 2019

By Joe Carter 43 months. That’s the average time on duty for a chief marketing officer (CMO), according to the latest report from executive search firm Spencer Stuart. A figure that’s declining year on year. The article title is a quote from Fernando Machado, global CMO at Burger King, who has served as the lead marketer at the fast-food titan for just over 5 years. Prior to Burger King, he spent 13 years at Unilever. And he’s known as one of the most creative and successful marketers in the world, according to sources like Cannes and Fast Company. In an era of Read full story › Source: The Drum...