Posts made in July, 2019

on Jul 23, 2019

By Ellen Ormesher The Drum’s 50 Under 30 for 2019 celebrates the world’s highest achieving women in creative and digital under the age of 30. This year, we present our first ever global edition of the 50 Under 30 after asking our readers around the world to nominate the talent they most admire. Below, you’ll find the second set of inductees to this year’s list. We’ll reveal who’ll be joining them in a series of articles published on thedrum.com each day this week. Make sure you don’t miss them by registering for our daily newsletters. Brittany Lewis, digital and social editor, 72andSunny <div contenteditable="false" entity-bundle="gallery_item" Read full story › Source: The Drum...

on Jul 23, 2019

By Mark Bower Luxury brands have experience built into their DNA. Woven’s Mark Bower explains what experiential can learn from luxury inbound marketing. These were once the hallmarks of a successful life beautiful jewelry, a shamefully low-mpg car, a six-bedroom house, a Westwood wardrobe. All signs of prestige, exclusivity and success. But today, when it comes to interacting with brands, people want more than just the product. The idea of owning a beautiful car and being dressed in this season’s latest is still a motivator, of course, but what’s becoming increasingly important is the story that comes with the sale. Status through stories In medieval Read full story › Source: The Drum...

on Jul 22, 2019

By Ellen Ormesher Today we are proud to introduce The Drum’s 50 Under 30 for 2019, which celebrates the world’s highest achieving women in creative and digital under the age of 30. Our annual 50 Under 30 platform launched in the UK in 2012 to address the chronic lack of female representation in digital marketing. It has since expanded in scope to include creatives after our Big Won study showed that only 39 of the 300 most-awarded chief creative officers, executive creative directors and creative directors are women. This year, we are excited to present our first ever global edition of Read full story › Source: The Drum...

on Jul 22, 2019

By Danielle Gibson There’s an abundance of evidence out there that suggests that the most effective campaigns and approaches to marketing include a balance between short term sales activations and long-term brand building. In a study by the Financial Times and IPA, despite being responsible for setting marketing objectives across both the short- and long-term, one-third of marketers and more than half of business leaders are not confident in their brand-building knowledge and rate it as average to very poor. For the second consecutive year, the Financial Times has teamed up with The Drum Advertising Awards to find companies who are Read full story › Source: The Drum...

on Jul 22, 2019

By Kieley Taylor The ascent of Microsoft-owned LinkedIn as a potent platform for B2B marketers has been head-spinning. With an expanding array of features like video broadcast service, LinkedIn Live, which was launched in beta earlier this year, the business-oriented social media powerhouse (a reported $2bn in 2018 advertising-related business) may have never been better positioned to give Google and Facebook a run for their money attracting B2B marketing budgets. LinkedIn stands to benefit as marketers continue seeking scale and value beyond the duopoly. At WPP, we’re partnering with LinkedIn to use their unique dataset to target audiences more Read full story › Source: The Drum...