By Charlotte McEleny Dutch airline brand KLM has been the focus of two social media controversies within the same week. The brand was first in hot water after its India team posted a tweet which explained to customers that they should aim for a seat at the back of the plane if they didn’t want to die in a crash. According to USA Today, the now-deleted tweet had a picture explaining that seats at the back were safest, while the tweet said: read: “According to data studies by Time, the fatality rate for the seats in the middle of the plane is the Read full story › Source: The Drum...
Read MoreBy John Glenday Gatehouse Media, the largest publisher of daily newspapers across the US, is reportedly in process of making a final push to acquire America’s largest newspaper chain by circulation, Gannett, in a deal which would see the creation of a print colossus. According to the New York Post negotiations are continuing between the two with the likelihood of such a deal happening put at around 75% and no agreement is thought to be ‘imminent’. If it does come to pass it would send shockwaves through the US publishing industry with Gatehouse adding its staple of 700 titles to those Read full story › Source: The Drum...
Read MoreBy Ian Burrell Driven by the creativity of sky divers, tornado chasers and opportunist citizen journalists, an idea hatched in a London pub has grown to a business that serves 800 clients in 50 countries. Today, Newsflare oversees the video output of an army of more than 60,000 registered filmers. From offices in Farringdon and Los Angeles, it sells to more than 200 news publishers, from The Washington Post to Mail Online, and feeds a growing demand for user-generated video (UGV) from television production companies and brands. It splits the proceeds 50-50 with content producers. UGV filmers can be divided into three main groups, says Newsflare chief Read full story › Source: The Drum...
Read MoreBy John Glenday Moneysupermarket.com has been able to practice what it preaches in its latest half-year financials, by placing itself on a sound financial footing with post-tax profit growth standing at 18%. In the six months to 30 June, the price comparison website saw its closely watched profit after-tax performance jump to £50.2m, up from £42.5m posted over the equivalent period a year prior. Total group revenue meanwhile stood at a healthy £199.4m on the back of ‘exceptional energy switching’ and the benefits percolating through from the acquisition of Decision Tech in August 2018. This saw operating profits of £61.4m generated Read full story › Source: The Drum...
Read MoreBy Shawn Lim Veteran American journalist Katie Couric is the face of a new campaign by Japanese skincare brand SK-II. Called “Timelines” and created by Forsman & Bodenfors Singapore, the campaign is a four-part documentary that goes in-depth into sensitive topics like marriage pressure and societal expectations that women face in Asia Pacific and the United States. SK-II hopes that these stories will be able to inspire women around the world to draw their own timelines and celebrate that destiny is a matter of choice, instead of living a life according to society’s expectations of them. Couric starts her journey at home in New York, Read full story › Source: The Drum...
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