By John Glenday The Advertising Standards Authority (ASA) has shown that it is not a fan of Dyson’s latest TV advert, after banning its for suggesting that its air conditioner was cordless. At issue was an advert for the Dyson pure Hot and Cool Fan which was depicted without a visible cord save for in one scene, prompting the ASA to declare that it gave viewers a misleading impression’ of the home gadget. In all the fan was depicted in-situ in four separate shots but only in the final representation could a thin grey cord be seen surreptitiously snaking its way Read full story › Source: The Drum...
Read MoreBy John Glenday British motoring brand Mini has joined the electric car revolution with the reveal of Mini Electric, the first all-electric vehicle to be produced by the famous manufacturer. The multi-channel UK launch sees the instantly recognisable car represented via nothing more than an instantly recognisable silhouette through a real-time digital OOH campaign throughout the morning – teasing a simultaneous afternoon ‘reveal’ of the car itself around the UK. Conceived by The Brooklyn Brothers, this phased curtain-raiser sought to build anticipation by giving morning commuters a taster of what awaited them before showing its hand at 12:30 pm Read full story › Source: The Drum...
Read MoreBy Shawn Lim With over 5.3 billion conversations related to K-pop recorded on Twitter in 2018, brands have limitless opportunities to reach a young and engaged audience that watch K-pop content on the platform, says Twitter’s head of global content partnerships. In addition, brands can also now run pre-roll video ads targeted at these users, explains YeonJeong Kim, as Twitter has extended its In-Stream Video Ads (IVA) and In-Stream Videos Sponsorships (IVS) capabilities to K-pop content. “We provide the platform for brands who operate their own handle to promote their ads to the K-pop fans organically. Brands that choose IVS can engage with K-pop Read full story › Source: The Drum...
Read MoreBy Karl Woolley Retailers are up against it, as spending shifts online and a physical store becomes increasingly optional. But as head of VR at Framestore Karl Woolley explains, VR and AR are throwing the struggling high street a lifeline. The experiences that can be created inside a VR headset – especially with the use of physical elements – are extraordinary. This makes it the perfect technology for IPs and brands to use to tell stories and engage with consumers by immersing them in a tailored experience. Retail centres and large, purpose-built malls are in a position to reinvent the retail experience by diversifying their Read full story › Source: The Drum...
Read MoreBy John Glenday Twitter has given its primary desktop website a spit and polish for the first time in seven years with a shiny new look that promises to streamline the user experience and provide a greater degree of personalisation. The move was sparked by a desire to better marry the desktop experience with that of other devices while also making the process of sending, finding and reading tweets ‘just a bit more fun’. Product of an exhaustive testing regime which drew hundreds of thousands of responses from Twitter users these changes boil down to a handful of overarching functions namely carrying over Read full story › Source: The Drum...
Read More
Industry News