Posts made in July, 2019

on Jul 16, 2019

By John Glenday NBC News is chasing after the Millenials market with a partnership with fledgling OTT service Quibi to bring two original daily news shows to viewers by April 2020. The news bulletins, titled Daily Essentials, will stream each morning and evening seven days a week exclusively on the Quibi mobile viewing platform. Each bulletin will bring people up to speed with the world in just six minutes of material curated and produced by NBC News complete with its own hosts, dedicated correspondents and original content – all filmed at a purpose-built studio in New York. Employing mixed-reality graphics Read full story › Source: The Drum...

on Jul 15, 2019

By Katie Deighton Eduardo Luz, the former US chief marketing officer of Kraft Heinz, has been named chief executive of 8Greens, a health supplement brand. Luz, who was also the global brand officer of the food company, departed Kraft Heinz after just eight months in May amid a tumultuous period at the company. Its stocks tumbled 27% in February when $15bn was written off the value of its Kraft and Oscar Mayer brands. Chief executive Bernardo Hees handed in his notice the month before. Now, the marketer has re-emerged in a chief executive role. He confirmed he had joined wellness brand 8Greens Read full story › Source: The Drum...

on Jul 15, 2019

By Charlotte McEleny The Swadeshi Jagran Manch (SJM), the economic wing of the Indian ruling party Rashtriya Swayamsevak Sangh, has called for video sharing site TikTok to be banned in India. Calls for the Bytedance-owned platform and social network Helo to be banned has been ongoing in India, starting earlier this year when the government first called for bans because it believed it encouraged online predators. Not long after that, it tried to lean on Apple and Google to enforce a ban on the app. The SJM is also claiming that a ban would help protect young people Read full story › Source: The Drum...

on Jul 15, 2019

By Katie Ewer The first step towards getting into shape, as everyone knows, is to make sure you have the right gear. Peeling yourself off the sofa and getting all the way to a store to buy the getup and the gadgets is tiring work. Especially when you’re entertained and educated like you are in a Decathlon. After a couple of hours in Singapore’s favourite sports store, who needs exercise? Show me entity :: 28401 Headquartered in France, Decathlon is the world’s largest sports goods retailer, with 1500 stores across the world, and 6 of those in Singapore. It’s also known Read full story › Source: The Drum...

on Jul 14, 2019

By John McCarthy To mark the 50th anniversary of the moon landing, Nissan has released a campaign celebrating how technology has come along. The auto brand partnered with ITV to launch the campaign on 16 July. The 60 second film featured a skateboarding astronaut in zero G environment. A voiceover talks viewers through the legacy of the moon landing in 1969. Focus later changes to Earth where a man is enjoying driving the Nissan Qashqai, it comparable to skateboarding on the moon. The spot concludes with a simple line: “Technology is beautiful, when it moves us“ The score of the soundtrack is Johann Strauss II Read full story › Source: The Drum...