By John Glenday Tumblr is set to be sold off for a knockdown price after owners Verizon opted to dispose of the social network to WordPress owner Automattic for a reported fee of less than $3m. The deal marks a dramatic change of fortunes for Tumblr, which was bought by Yahoo for $1.1bn in 2013, and then assimilated into the Verizon fold when the telecoms giant bought Yahoo in 2017. The short-form blogging platform is said to have lost almost a third of its traffic since banning all pornography and sexually explicit content in 2018. Tumblr itself remains unprofitable despite Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Brand purpose is everywhere. It’s the advertising industries favourite flavour of the past few years. Shifting through the masses of campaigns that brands are throwing out into adland can seem like an arduous task, particularly finding the ones who are putting their mouths where the money is. That is why The Drum has brought together, for the annual Social Purpose Awards, a panel of industry experts featuring Hubbub, War Child UK, Pride London, Emily de Groot Ltd, Tony’s Chocolonely, Shelter, Facebook, Coppafeel, Unilever, Water Aid, JWT and Glimpse. The panel will be looking for those who drive Read full story › Source: The Drum...
Read MoreBy John Glenday Versace has drawn the wrath of China upon itself after producing a t-shirt which appeared to indicate that the island’s of Hong Kong and Macau were independent of mainland China. Part of a new city-country range of casual wear the offending garbs came in city-nation pairs such as London-UK and Milan-Italy. In China’s case, however, the special administrative region of Hong Kong broke from this convention having been labelled as Hong Kong – Hong Kong; the same format as used for Macau. The politically charged insinuation drew swift condemnation from patriotic Chinese social media users, forcing Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak S4 Capital-owned Media Monks is to merge with influencer agency IMA in order to advance is digital marketing offering. The deal will see the two Amsterdam headquartered companies unify and IMA’s staff of around 85 digital experts aid Media Monks in offering its clients access to what it claims is a network of 40,000 influencers internationally. Nine-year-old IMA was founded by Emilie Tabor and Maddie Raedts, with chief executive Anneke Schogt joining in 2016. All are understood to be remaining with the agency, whose client list to date has included Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com. S4 Read full story › Source: The Drum...
Read MoreLeadership Lessons: Annette King, chief executive of Publicis Groupe UK on work/life balance and decisiveness
By Stephen Lepitak The Drum explores the insights and experiences of those at the top in advertising and media, talking to industry leaders about their views on what it takes to be a leader and the lessons they have learned along the way in their own careers. The latest episode sees editor Stephen Lepitak talk to Annette King, chief executive of Publicis Groupe UK during which she offers her thoughts on what leadership is, how family and work must be properly balanced and the leaders she has worked for and alongside. Previous guests include Michael Roth, chief executive of IPG and Chris Hirst, chief Read full story › Source: The Drum...
Read More
Industry News