By Jennifer Faull BuzzFeed is telling brand partners exactly what their customers are reading across the publisher’s myriad of platforms. The online publisher’s new tech has so far only been trialed in the US, but on the back of promising results, it’s planning to bring it across the pond to the UK in the coming months. BuzzFeed’s journey to being able to package up clearer audience data for advertisers came with a tie-up with Permutive, an ad tech specialist which works with publishers to find and unlock revenue. BuzzFeed wanted to shift away from its cookie-dependent data management platform (DMP) which, though one of Read full story › Source: The Drum...
Read MoreBy Mark Stevenson We all know that the footballer Phil Neville had an illustrious playing career: 59 caps for England, an integral part of Manchester United’s 1998/1999 treble winning team – being two of the standout highlights from numerous potential accolades. This summer, Neville used these and his other experiences as a player, to great effect. As the head coach of the England Woman’s Football Team (affectionately known as The Lionesses), he successfully guided them to fourth place in FIFA Women’s World Cup, only narrowly being beaten in the semi-finals by the pre-tournament favourites and eventual winners, the USA. In a global senior tournament, Read full story › Source: The Drum...
Read MoreBy Shawn Lim Welcome to The Drum’s Creative Works, dedicated to showing the best creative work of the past week from the Asia Pacific region. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. Shopee <div contenteditable="false" entity-bundle="creative_showcase" entity-id="28830" entity-type="news_components" Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Samsung’s recently opened ‘retail experience’ in London’s King Cross will sit at the heart of the UK ad campaign for its new Galaxy Note 10 device which it hopes will buck declining smartphone sales. The Korean tech giant drew a crowd for the global reveal of the Galaxy Note 10 at its Unpacked event in New York yesterday (8 August). It comes in two sizes, with one boasting its largest ever screen at 6.8 inches, with a 5G-compatible version also available as well as improved camera, S-pen and voice features. The event kicked off a regional marketing blast which will include TV, Read full story › Source: The Drum...
Read MoreCompetition for ad space is fierce, so how do you get your ads to slay? The roots of advertising run deep. We’ve come a long way since William Caxton printed what would be described as Britain’s first advert in 1477. How grand it would be if advertising was still so simple. Nowadays, we have a bit more to contend with on the marketplace….. see full article at The Importance of Creativity in...
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