By John Glenday Twitter has thrown its hands up in a mea culpa after conceding that a ‘mistake’ may have led to it inadvertently utilising user data to personalise adverts. The embarrassing oversight comes at a time when the social media industry is under pressure like never before to get a handle on data protection issues, and is believed to have arisen due to complications with the website’s settings. This meant that certain personal data such as the country code may have been shared with advertisers in certain cases where people interacted with an ad. Twitter also admitted that Read full story › Source: The Drum...
Read MoreBy John McCarthy Since joining The Daily Express 18 months ago as editor, Gary Jones has sought to put an end to its “Islamophobic sentiment” and anti-immigration rhetoric, efforts he hopes are being noticed by wary advertisers. “If I was a media agency, I would’ve been very cautious about taking space in The Express,” Jones admits to The Drum. “Why would I [have] put an advert in The Express when its image in the marketplace [was] not a positive one?” Jones, a former Sunday Mirror editor, leaped across the political divide to helm the title after Reach acquired Read full story › Source: The Drum...
Read MoreBy Christopher Tolve To warn people about the dangers of unrecycled plastic waste, the Surfrider Foundation has teamed up with Rankin to invade social media with a plastic monster. The world’s coastlines are crowded with waste and our oceans are full of plastic, threatening marine life. Out of human neglect, a terrifying representation of the impending crisis has risen – a half-living plastic beast called the Plastic Monster. Photographed by one of the world’s top photographers and cultural provocateurs, Rankin, and created by seamstress Charlie Watkins, the creature can be seen stalking around beaches and social media feeds, admonishing humans about the necessity Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook is failing to get a handle on a rising tide of fake reviews which threaten to further undermine public confidence in its content, according to a new study by Which? The consumer organisation believes that there are hundreds of organised groups recruiting writers to pen false and or incentivised reviews for products, some of which may be unsafe, as part of a burgeoning cottage industry for five-star reviews. Which? employees joined dozens of Facebook review groups during their research, unearthing 3,511 suspect posts had been created in just one day, with over 55,000 being generated in a month. Natalie Hitchins, Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Skincare brand Pond’s recently launched an AI chatbot that matches people to the right skin products and found that it delivered better results compared to its existing digital channels. While it does not mean that Pond’s will shift all its energy and funds into chatbots, the brand has found a strong business case in including the technology as part of its digital mix. The Drum spoke to Rohit Bhasin, global brand vice president, Pond’s to find out what exactly goes into such a project and why the activity sits comparably with digital advertising. Where did the Read full story › Source: The Drum...
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