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Twitter ‘mistake’ sees user data inform personalised ads without permission

on Aug 7, 2019 | 0 comments

By John Glenday

Twitter has thrown its hands up in a mea culpa after conceding that a ‘mistake’ may have led to it inadvertently utilising user data to personalise adverts.

The embarrassing oversight comes at a time when the social media industry is under pressure like never before to get a handle on data protection issues, and is believed to have arisen due to complications with the website’s settings.

This meant that certain personal data such as the country code may have been shared with advertisers in certain cases where people interacted with an ad. Twitter also admitted that Read full story ›

Source: The Drum