Posts made in August, 2019

on Aug 19, 2019

By Shawn Lim La Liga tapped short-form video content platform TikTok to promote the start of the new Spanish football season on August 16. The campaign allowed TikTok users from more than 40 countries, including Singapore, to participate in an in-app challenge when they follow the hashtag, #HolaLaLigaSantander. The challenge featured an interactive filter with a virtual football to allow football fans to show off their headbutting skills and compete against other users and football clubs like Barcelona, Sevilla, Atletico Madrid and Real Madrid. The Bytedance-owned platform claimed that football is one of the most popular categories with 2.2bn views. “For Read full story › Source: The Drum...

on Aug 19, 2019

By Shawn Lim Oppo has overhauled its marketing team, promoting Alen Wu to vice president and president of global sales and Brian Shen to vice president and president of global marketing. Wu and Shen have been tasked to lead the newly-formed global sales and global marketing business units to drive the company’s development in global markets and better serve consumers. Wu was previously the vice president and president of international business at the China-based electronics giant, while Shen was previously vice president and president of Oppo’s Mainland China business. They will now report to will report to Tony Chen, the chief executive of Oppo. “Oppo has always Read full story › Source: The Drum...

on Aug 16, 2019

By Kyle O'Brien William Shatner is a pretty recognizable guy, both in face and voice, so the thought of him robbing a bank is fairly absurd. Which is one reason why Blockchain.com chose the Star Trek and TJ Hooker star to humorously promote its new cryptocurrency exchange, called The Pit. Blockchain.com, a provider of cryptocurrency products, including a crypto wallet, has launched a global campaign to promote the Pit, which it claims is the fastest exchange of its kind the world. A video starring Shatner is the centerpiece of the campaign, which takes aim at the poor user experiences some may have using Read full story › Source: The Drum...

on Aug 16, 2019

By Kyle O'Brien The NFL is using both stars and unsung youth players – including an all-female football team – to build hype around the league’s 100th season, kicking off 9 September. The NFL partnered with 72andSunny Los Angeles to tap into the deep love people feel for the game of football as a way to jump start the season. In the campaign ‘We Ready,’ the NFL captures the fan and player passion that lives everywhere from locker rooms and fields in face paint, tattoos, dances and chants. In the spot, we see NFL players training hard for the season, humming the familiar Read full story › Source: The Drum...

on Aug 16, 2019

When is a conference not a conference? When it’s #MarTechFest, the marketing technology community’s anti-conference. Why is it an anti-conference? Because we’re not going to bore you senseless with the same old, same old – reheated and regurgitated for the umpteenth time. Instead you can expect a unique tech start up feel, street food, bars open from lunch, pool tables, an all-day DJ and much more. This year joining the party as our official media partner, The Drum, will be onsite lubricating mind and body – the first by moderating our panel on agility and the second by throwing open the doors Read full story › Source: The Drum...