By Stephen Lepitak High street betting chain William Hill aims to convey the energy and excitement brought through social gambling with its latest advertising campaign. The campaign, the first from 72andSunny Amsterdam since it took on duties as William Hill’s lead agency, looks to position it as ‘an authority on responsible betting’, according to the release promoting it. In an effort to showcase how William Hill can bring friends together through a love of sport, the aim is to ‘socialise’ betting responsibly. Alongside the TV campaign, there will be social media, digital, print and out of home activity to support amplifying the message. The TV Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien McDonald’s USA announced that Wieden+Kennedy New York has been named its new lead creative agency for US business. This marks a switch from Omnicom, which won the business in 2016 and created a bespoke agency, We Are Unlimited, to handle the McDonald’s business. The announcement, according to a McDonald’s release, comes after an extensive evaluation of its marketing agency model to support current and future growth with innovative and creative brand building campaigns. McDonald’s will continue to work with We Are Unlimited on some assignments, and that the agency will continue to support the Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Traveling on the west coast often involves hopping on a plane. But with delayed flights and security lines, those flights can often suck up hours that would be better spent doing other things. Jet service JSX and San Francisco-based agency Eleven decided to show how much time travelers could save using the airline’s hop-on service, with a two-hour ad. The two-hour video, dubbed ‘The Longest Goodbye’ shows what flyers can do with two extra hours if they choose to fly JSX over a traditional airline – since with JSX, customers may arrive just 20 minutes before departure at private terminals near major Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Arch & Hook, which claims to be the world’s only sustainable hanger brand, worked with Ridley Scott Creative Group to create a new film, ‘Fashion’s Dirty Little Secret’, which calls attention to an environmental problem in the fashion world. The film, which launched at London Fashion Week, raises awareness of cheap plastic hanger pollution in the fashion industry and stars Model Mafia activist Nimue Smit who wears designs by the sustainable couturier, Ronald Van Der Kemp. Hanger pollution is a huge but largely unknown issue in fashion retail distribution, better known as the ‘garment on hanger’ (GOH) stage. This unseen stage Read full story › Source: The Drum...
Read MoreBy John Glenday YouTube has become embroiled in a fresh ad safety scandal following revelations that big-name brands including Samsung, Grammarly and Kraft Heinz have seen their advertisements displayed alongside fake cancer cure videos. The uncomfortable ad placement runs the risk of tarnishing brand image, while imparting a sheen of credibility to the misleading and unproven ‘cures.’ Presented with evidence from BBC Monitoring Samsung stressed that it had ‘no connection or correlation’ with the dubious content, adding that it ‘… follows and insists on the highest brand safety guidelines on all advertising platforms…’. Kraft Heinz meanwhile stated Read full story › Source: The Drum...
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