By John Glenday
YouTube has become embroiled in a fresh ad safety scandal following revelations that big-name brands including Samsung, Grammarly and Kraft Heinz have seen their advertisements displayed alongside fake cancer cure videos.
The uncomfortable ad placement runs the risk of tarnishing brand image, while imparting a sheen of credibility to the misleading and unproven ‘cures.’
Presented with evidence from BBC Monitoring Samsung stressed that it had ‘no connection or correlation’ with the dubious content, adding that it ‘… follows and insists on the highest brand safety guidelines on all advertising platforms…’.
Kraft Heinz meanwhile stated Read full story ›
Source: The Drum