Posts made in October, 2019

on Oct 23, 2019

By Charlotte McEleny What is the most significant event or technology to have rocked digital during the past 25 years? This was the question put to a panel of experts at Programmatic Punch APAC 2019. To celebrate the 25th anniversary of the digital ad, OpenX managing director APAC Andrew Tu, Loopme general manager Pete O’Mara-Kane and Unruly chief revenue officer APMEA Phil Townend, were given the task of arguing their case. OpenX’s Tu chooses – the cookie “My choice is actually both the best and a worst, it depends on how you look at it. It is the cookie. At the end of the Read full story › Source: The Drum...

on Oct 23, 2019

By John McCarthy According to new figures, connected device radio listening online and via apps was up by a third year-on-year in Q3, from 9.6% to 13%. With digital generally on the rise, advertisers are discovering new ways to target listeners. Radio Joint Audience Research (Rajar), the body jointly owned by the BBC and the Radiocentre charged with measuring UK radio audiences, releases a quarterly report outlining the state of the industry. The figures for the three months ending 15 September 2019, said ‘weekly reach’ – “the number of people tuning into a station in an average week” – was at a 20-year high. Read full story › Source: The Drum...

on Oct 23, 2019

By Nicole Massey In our latest article in the Martech Heroes series, The Drum in association with Stein IAS, talks to Julija Norvidaite, principal campaign consultant at Merkle EMEA, about how the modern world of marketing is being shaped by martech. As case in point, one recent research report states that brands in the UK and North America on average are spending 26% of their overall marketing budgets on martech, including automation software, analytics tools and artificial intelligence. However, for Norvidaite it is time to shift focus away from technology, which will “evolve almost by inertia,” and instead focus Read full story › Source: The Drum...

on Oct 23, 2019

By Charlotte McEleny Banking brand DBS has launched a campaign in Singapore that hopes to raise awareness of the impact of fast-fashion on the environment. The brand has launched a film on sustainability as part of its ongoing ‘Sparks’ video series, as well as an augmented reality game called ‘Fashion Slowdown’. The brand has also made a play on its tagline ‘Live More, Bank Less’ for the activity – ‘Live More, Trash Less’. Karen Ngui, managing director and head of group strategic marketing and communications at DBS, said that even as the world grapples with the issue of climate Read full story › Source: The Drum...

on Oct 23, 2019

By Shawn Lim Chelsea FC has brought on board Bollywood actor Arjun Kapoor as its brand ambassador for India. The Premier League club wants the Chelsea fan to lead the club’s India fan engagement initiative in a series of digital talk shows featuring the Blues fans in India called ‘Out of the Blue with Arjun Kapoor’. Kapoor will also be heavily featured across Chelsea’s social networks and will communicate with fans online and offline. “India is a very important market for Chelsea FC and the club is currently interacting with the fans by creating regional content, fan stories and features Read full story › Source: The Drum...