By Katie Deighton Pepsi has unveiled a Christmas ad completely antithetical to Coca-Cola’s wholesome winter imagery as it looks to promote the act of giving cash during the holidays with ‘Gift it Forward with Pepsi’. The flagship ad stars rapper Cardi B as a badass Santa, who delivers money to the world on Christmas night in a flying car. The spot begins with an origin story: when Cardi was young, the Pepsi lore goes, she was too naughty for Santa’s delivery. This led her to vow to launch a rival festive delivery service with cash as her load rather than presents. A flash forward Read full story › Source: The Drum...
Read MoreBy John McCarthy As the subscription video on-demand (SVOD) war heats up with Disney and Apple entering the fray, Pornhub has unveiled a new membership model: the lifetime subscription. The adult entertainment provider has unveiled a marketing campaign around its ‘LifePlan’, having several Christmases ago released a gift card via a twee but shocking spot. Starting on Black Friday and running through to Cyber Monday, fans can purchase a LifePlan for a one-time fee of $299. Users will have access to Pornhub Premium, which provides well over 125,000 premium video, and a wide array of 4K and VR experiences. It has branded itself Read full story › Source: The Drum...
Read MoreBy Shawn Lim Indian fashion e-commerce platform Myntra has launched a campaign to highlight its positioning as fashion experts in India. According to the Flipkart-owned platform, the campaign called “#BeUnskippable” and created by McCann Worldgroup, is intended to encourage its users to be decisive with their fashion choices because the industry is fast-moving. Myntra hopes the campaign will showcase how the brand is helping people with their dress style as their style expert. Targeted at both genders, the campaign wants fashion lovers to flock to Myntra for tips and styles. “This is an important campaign for Myntra from a brand perspective as it implies a Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore-based Church of Our Saviour (COOS) has launched a campaign to celebrate Christmas and the completion of its new building. The campaign uses witty visuals to reach its audiences, which COOS believes are intelligent, visually literate and well-informed. The church tapped one of its members Ed Cheong, who is the former chief creative officer of Ogilvy Asia Pacific, who enlisted the help of Francis Wee, the former executive creative officer of Ogilvy Singapore, Michael Ng of Mindflyer and creative agency Blak Labs to create the campaign. “After 30 months of construction, the church building is now bigger, better and brighter,” said May Lim, Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Stockland Centre is celebrating an Aussie Christmas with ‘The Story of Dunder’, the Australian reindeer. The retail centre has created a heart-warming animated film on the much loved but forgotten reindeer from Down Under, Dunder, highlighting the Australian Christmas spirit which means something a little different to everyone. The commercial opens on Santa’s ranch, with the narrator regaling the colourful tale of Dunder, who no one seems to remember, not even the jolly man himself. We then cut to a night in which Christmas was close to ruin. On his route through the Pacific, an Australian white ibis causes a crash, Read full story › Source: The Drum...
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