Posts made in November, 2019

on Nov 21, 2019

By Charlotte McEleny Online marketplace Carousell has signed a deal with Telenor Group to merge with 701Search, which owns online marketplaces including Mudah in Malaysia, Cho Tot in Vietnam and OneKyat in Myanmar. The deal is part of a strategy by Carousell to become the biggest online marketplace in Southeast Asia. The company previously merged with OLX in the Philippines. The online marketplaces had already been working together but via publisher ad data cooperative SMX, sharing data pools, to create a bigger scale for advertisers in Southeast Asia. As part of the new deal, Telenor becomes the single Read full story › Source: The Drum...

on Nov 21, 2019

By Charlotte McEleny The Malaysian Digital Association (MDA) has concluded an assessment of its audience measurement partnerships and widened its offering to the Malaysian digital industry. The industry trade body has renewed its partnership with Comscore to be the provider of audience currency data, while it’s added an additional layer with the appointment of SimilarWeb to provide data around market insights. The new offering was agreed upon following a pitch process, decided on by council members of the trade body, across agency, publishers and digital service providers. MDA president Serm Teck Choon (孙德俊), also country head for Malaysia at CtrilShift, said the new agreements Read full story › Source: The Drum...

on Nov 21, 2019

By Shawn Lim Google will start placing more restrictions on the targeting ability of political advertisers trying to reach voters. The move means political advertisers will no longer be able to target voters based on their political affiliation or public voter records. However, they will still be able to target voters based on age, gender and zip code. The tech giant added that contextual advertising, like “serving ads to people reading or watching a story about the economy”, for example, would still be permitted. The United Kingdom will be the first country to see these new changes come into effect ahead of Read full story › Source: The Drum...

on Nov 20, 2019

By Sam Bradley Jellyfish has retained its crown as the top indie agency in the UK in The Drum’s Top 100 Independent Agencies ranking, published today. The digital marketing shop takes top spot for the second-year running and is followed by Sideshow Group, Brainlabs, Leagas Delaney and George P Johnson in this year’s Top 100 list of the nation’s best-performing indie agencies. Agencies earn their place in the Top 100 based on their business performance, as analysed in The Drum’s annual Independent Agencies Census, the most comprehensive study of its kind on UK marcomms firms. Two years’ worth of financial figures from agencies across the Read full story › Source: The Drum...

on Nov 20, 2019

By Kieley Taylor For some time, marketing experts have pointed to the numerous benefits of integrating social and search capabilities. And yet, plenty of obstacles stand in the way despite the benefits this integration can do for your business. Combined, they can inform your marketing strategy, capture demand, improve results, deliver insights, create efficiencies and encourage fluidity in your processes. They can also lead to social relevance and impact, social reach, focused search growth and search reach for your campaigns. But, how do they work together? Search informs social by using top SEO/SEM terms to buy on social platforms, increasing targeted frequency and driving action using Read full story › Source: The Drum...