By Charlotte McEleny Unicef has launched a campaign for World Children’s Day that asks children what they’d do to change the world for the better. The campaign targets parents using the idea that people usually ask children for their opinions on small, insignificant things but never the big questions in life. To change that, the charity is asking parents to get their children to write, draw or film what they do to change the world for the better. The campaign is focused on social media, with the charity sharing the content generated by kids and their parents. To help kick Read full story › Source: The Drum...
Read MoreBy Drum Network The Economist Group today published new research, ‘Wanted: CMOs with 2020 Vision’, that reveals a growing disconnect between CMOs’ vision for the marketing function, compared to their C-suite counterparts, and even their own marketing teams. One area highlighted by the research is the disparity around the importance of brand purpose. Whilst CMOs consistently talk about the need for brands to have a larger mission, this is not shared by others. 43% of CMOs considered brand purpose a key strategic priority compared to just 25% of the C-suite and 19% of non-CMO marketers. Loading… Executives from across Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Australia-based Publift celebrated winning the sell-side technology category at this year’s The Drum Digital Advertising Awards APAC and has its eyes on an APAC expansion, but not too long ago it was a bootstrapped start-up. Founded by Colm Dolan officially in 2015, the business has doubled its staff to 25, based in an office in Sydney. Speaking to The Drum after the award win, Dolan says starting the business wasn’t always easy. In fact, he took the leap into entrepreneurialism after a drop in confidence. “Publift officially launched in July 2015, but my journey towards it started Read full story › Source: The Drum...
Read MoreBy olivia atkins Pan-European social creative agency and content studio, Hey Honey, has hired William Reed as its first creative director to work across the agency’s growing roster of clients. Reed will be based at Hey Honey’s headquarters in Amsterdam, and will oversee the creative output of the agency’s existing client base, whilst also supporting the agency’s ambitious growth plans across Europe. Reed said: “I’m looking forward to growing the agency to cut through the sea of brand bullshit. Hey Honey is a young, vibrant team with it’s finger on the pulse of culture – which is now more important than ever to drive Read full story › Source: The Drum...
Read MoreBy Fernando Desouches We’re all part of the problem, every one of us. Hand on heart, who among us in advertising can stand up and say we’ve not been guilty of easy male stereotyping, portraying men as either invincible and stoic or foolish and hapless? It’s unimaginative, really. And worse, it’s incredibly damaging. When I look back at my career and my early years working on Lynx, I’m not proud of my contribution to the legacy that informs how the industry still represents men. In recent years I have devoted myself to thinking deeply about how advertisers represent men and the repercussions of this. It’s Read full story › Source: The Drum...
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