By Charlotte McEleny The impact of brands appearing next to low-quality online content has a negative halo effect, according to Integral Ad Science. Its latest research tries to understand the implications that placing ads on websites with low-quality content has on brands’ favourability with consumers. The Singapore results show that people are sensitive to the context that brands appear in, with 88% finding it annoying when brands appear on websites with low-quality content. The only two other markets more annoyed by this were Indonesia and France. Singaporeans (66%) were among the highest to say that when Read full story › Source: The Drum...
Read MoreBy Imogen Watson ‘Archie the Reindeer’ is the star of McDonald’s 2019 Christmas ad – a heartwarming tale of a young girl called Ellie and her imaginary friend. The animation opens with Ellie banging on the door of her sister Jenny’s bedroom, begging her sister to play a game of ‘reindeers.’ Uninterested in playing kiddy games with her younger sister, Jenny slams the door on her. Dejected by her sister’s rejection, the Ellie runs out to the garden, where she meets Archie, an animated mini-reindeer. Soon they form a close bond, doing everything together as they prepare for Christmas. She is seen feeding Read full story › Source: The Drum...
Read MoreBy Imogen Watson ‘Archie the Reindeer’ is the star of McDonald’s 2019 Christmas ad – a heartwarming tale of a young girl called Ellie and her imaginary friend. The animation opens with Ellie banging on the door of her sister Jenny’s bedroom door, begging her sister to play a game of ‘reindeers.’ Uninterested in playing kiddy games with her younger sister, Jenny slams the door on her. Dejected by her sister’s rejection, the wee girl runs out to the garden, where she meets Archie, an animated mini-reindeer. Soon they form a close bond, doing everything together as they prepare for Christmas. She is Read full story › Source: The Drum...
Read MoreBy John Glenday Spotify and P&G have added their voice to those drawing attention to unconscious racial bias with the launch of a new branded podcast series. The series, called Harmonize, will feature real-life conversations to communicate the experiences of black male musicians while championing the power of music to ferment broader cultural changes. Hosted by writer and equality campaigner Jamilah Lemieux the series includes input from the likes of music expert Cory Townes as well as rapper, songwriter and G.O.O.D. Music Executive Pusha T. to explore the true power of music. P&G‘s Damon Jones, vice president, global communications & advocacy, said: “Our latest Read full story › Source: The Drum...
Read MoreBy Alison Phillips The Mirror devoted the whole of its Thursday edition to the climate crisis. Throughout the paper and across the website, we reported from Britain and around the world on the impact of global warming. We told the stories of those already being affected by excessive heat, floods, wildfires and rising sea levels. This included reports from Hudson Bay in Canada, sub-Saharan Africa and Gurugram, India – the world’s most polluted city. The issue also saw the launch of the MirrorMillionTrees campaign which invited readers to do their bit by planting a tree. The red top even changed Read full story › Source: The Drum...
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