Posts made in December, 2019

on Dec 9, 2019

By Tom Ollerton Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Vivian Lee, Digital Marketing Executive at shaving company Harry’s. Lee was also one of The Drum’s 50 Under 30 Women in Digital 2019. Here are five things Ollerton found out as a result of their conversation. Don’t write off retail Somewhat surprisingly for someone who works for a predominantly direct-to-consumer, online brand, Lee chose the return of retail as her shiny new object. Most brands are trying to up their game when it comes to digital marketing, and there’s a subscription service for Read full story › Source: The Drum...

on Dec 9, 2019

By Shawn Lim South Korea is contemplating banning celebrities from endorsing alcoholic drinks as it fights to change a prevalent drinking culture and reduce alcohol consumption among youths. There are currently no restrictions on alcohol advertising in the country, which has seen a rise in underage drinkers and an increase in the number of South Korean women who drink, up from 41.5% in 2007 to 50.5% in 2017. In contrast, the percentage of male drinkers increased to 74% in 2017 from 73.5% a decade earlier, over the same period. Experts have told The South China Morning Post that they blame this “tremendous increase” in Read full story › Source: The Drum...

on Dec 7, 2019

By Kyle O'Brien The much-maligned Peloton ad where a woman gets an exercise bike from her husband and chronicles her year of staying in shape in the weirdest fashion, is getting a bit more fun poked its way by Aviation Gin. The beverage, owned by Ryan Reynolds, has enlisted Monica Ruiz, the central character in the Peloton ad, to have a little fun at her expense in a humorous Aviation Gin ad, which Reynolds has tweeted out. In Reynolds’ tweet, he simply states, “Exercise bike not included. #AviationGin”, and lets the action unfold for the viewer. Show me Read full story › Source: The Drum...

on Dec 6, 2019

By Katie Deighton After dominating market share in the Greek yogurt category, Chobani is now looking to take the crown in the world of oat products. Reaching those outside of the metropolitan, vegan elite through sampling is critical to its plan to cut through the bustling plant-based space. Chobani, which aims to be seen as a “modern food company”, is in the process of expanding into other verticals outside of Greek yogurt for the first time in its 12-year history. Two new products will launch into the retail space later this December: a dairy creamer, made from the same production cycle as its Read full story › Source: The Drum...

on Dec 6, 2019

By Imogen Watson As part of operation turnaround, WeWork has launched its first campaign since Maurice Lévy became the interim marketing head, opting for a printed poem that breaks down why ‘WeWork for you.’ The ads appeared in The New York Times, The Wall Street Journal and The Financial Times today (6 December) and set about convincing WeWorks’ closest of kin that things are going to change. Created by Publicis – the agency Lévy still chairs – the ad reads: ‘WeWork is on the move. In the vanguard. With 625 locations, in 127 cities, in 33 countries, we’re the world’s leading Read full story › Source: The Drum...