By John McCarthy IAB Ireland has said it remains “extremely concerned” by incorrect reporting of digital audio audience numbers and has vowed to more regularly review its commercial standards after Maximum Media, the publisher of Her and Joe.ie, was caught using a click farm to boost the performance of a sponsored podcast. Maximum Media is alleged to have boosted branded content, the AIB Capital B podcast, in 2017 by using a click farm to artificially inflate listens to the show. The issue forced founder and majority shareholder Niall McGarry from the board late in November. Shortly after his Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart This year advertisers have brought an excitable fire-breathing dragon, a time-travelling delivery man, and even ET to screens as part of their Christmas campaigns. In the lead up to the big day, The Drum has been crunching the numbers to reveal which newly unveiled seasonal spots have resonated most with UK audiences each week – now we can reveal the top five best and worst performing ads of the season. It’s all over bar the unwrapping, with most brands running their Christmas spots since early November. And it’s fair to say it’s been a vintage year for Christmas ads. We’ve had some Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Facebook has filed a suit against Hong Kong-based ILikeAd Media International Company Ltd. and individuals Chen Xiao Cong and Huang Tao for using its ads to deceive people into installing malware. According to a post from Facebook’s platform enforcement team, the company and the individuals violated its terms and policies around advertising. More specifically, it used deceptive tactics to get people to click on ads and download malware, according to Facebook. The malware then allows the company access to people’s Facebook accounts (the level to which accounts were compromised isn’t clear), in order to Read full story › Source: The Drum...
Read MoreBy Shawn Lim Malaysia-based telco Axiata Group Berhad is highlighting how it is using innovative digital solutions to help underserved rural communities in Asia connect with the rest of the world in a new campaign. The campaign, created by Entropia Noir and Directors Think Tank, focuses on creating stories from communities in Nepal, Malaysia, and Indonesia. The stories touch on edotco, a sustainable telco towers that power up surrounding villages with excess electricity, Aspirasi, an app that provides micro-lending solutions for small business merchants, desaMall, an e-commerce platform linking rural sellers with urban audiences, and Hajj Tracker, an app that tracks loved ones performing the Read full story › Source: The Drum...
Read MoreBy Staff Writer In-housing, addressable TV, regulation and, of course, transparency and ethics – all topics that have dominated industry headlines in 2019. With some 69% of media due to be traded programmatically by 2020 and digital ad spend set to exceed $100bn, The Drum brought together experts from the digital media landscape at its annual Programmatic Punch event on Monday (2 December) In the unusual setting of a boxing ring, execs from ITV, Lidl, News UK and more battled out what the future of programmatic will look like as we crash into a new decade. Here are some of the key takeaways Read full story › Source: The Drum...
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