By Staff Writer
In-housing, addressable TV, regulation and, of course, transparency and ethics – all topics that have dominated industry headlines in 2019.
With some 69% of media due to be traded programmatically by 2020 and digital ad spend set to exceed $100bn, The Drum brought together experts from the digital media landscape at its annual Programmatic Punch event on Monday (2 December)
In the unusual setting of a boxing ring, execs from ITV, Lidl, News UK and more battled out what the future of programmatic will look like as we crash into a new decade. Here are some of the key takeaways Read full story ›
Source: The Drum