Posts made in December, 2019

on Dec 17, 2019

By Shawn Lim German sportswear giant Puma signed Sunil Chhetri, captain of the Indian national football team and Bengaluru FC as its new ambassador. Chhetri, who is the most-capped player and also the all-time top goal scorer for the Indian team, signed a three-year deal with Puma. He is a six-time AIFF player of the year, a winner of the Arjuna award in 2011 and Padma Shri in 2019. “Over the years, I have closely witnessed and experienced the brand’s football heritage. Now signing with them as a PUMA player is a very natural progression for me,” Chhetri said. “We share a common goal to Read full story › Source: The Drum...

on Dec 17, 2019

By Shawn Lim Australian wine brand 19 Crimes trendjacked the Brexit conversation last week during the UK general election, contrasting the elections and plans for Brexit against Australia’s convict past. Two ads, created by Wunderman Thompson, were published next to Brexit stories in various mastheads across UK & Australia. The ads, which said ‘We Didn’t Want to Leave Europe Either’, leveraged on Australia’s history of convict transportation from Europe in the 1800s. It is a play on the UK campaign headline ‘You Got a Vote, We Got a Boat’, The ads appeared in the Herald Sun, Courier Mail and Daily Telegraph. “With the UK election Read full story › Source: The Drum...

on Dec 16, 2019

By Charlotte McEleny Ted Lim, who has held the creative director position at Dentsu’s Asia business for seven years, taking on an advisory role until June 2020. Lim joined Dentsu in 2013 to lead its creative business across Southeast Asia but was promoted to chief creative officer of Dentsu across the entire Asia Pacific region. Lim is the Cannes Lions Jury President for 2020 and has won multiple accolades for both the Dentsu business and as a creative leader. Lim, said: “It has been an amazing seven years transforming the creative network, product and culture across the Asia-Pacific. We worked Read full story › Source: The Drum...

on Dec 16, 2019

By Shawn Lim Amazon has partnered with Blessings in a Bag (BIAB), a Singapore-based non-profit organisation that aims to improve the lives of children and youth in need. The e-commerce giant has pledged S$10,000 in sponsorship and in-kind donations to Blessings in a Bag as part of the partnership. It is also inviting members of the public to donate to the non-profit as well by purchasing items that BIAB needs through their wishlist on Amazon.sg for less privileged children aged between 6 and 16 years old. The wishlist feature available on Amazon.sg is designed to make it easy for people to donate to Read full story › Source: The Drum...

on Dec 16, 2019

By Stephen Lepitak It is Christmas, which means the advertising from Coca-Cola one again goes into overdrive with large red lorries barreling down a wintry road to the catchy theme: ‘Holidays Are Coming’. To many its an emotive moment of the holiday. The connection between the winter holiday and the brand is entirely by design, says Coca-Cola’s UK marketing director, Kris Robbens. “The secret to Coca-Cola’s link with Christmas is down to two things: tradition and evolution. Coca-Cola has been synonymous with Christmas since its early ads of the 1930s and this has no doubt played a part in creating a link between the Read full story › Source: The Drum...