By The Drum In the newest issue of The Drum, we award our New Year Honours to the agencies, brands and people who have proved, throughout 2019, that marketing can change the world. Pick up a copy to see the entire list and read our reasoning, but in the meantime here’s a glimpse of the creative campaigns we think made 2019 a year to remember. Microsoft ‘We All Win’ After a four-year hiatus, 2019 was the year Microsoft returned to Super Bowl advertising with a spot that showed directly how technology can improve lives for the Read full story › Source: The Drum...
Read MoreBy Nicholas Liddell Business class should be banned. These passengers account for twice the carbon footprint of an economy passenger, and the industry is guilty of preserving an inefficient and archaic model. A rethink is long overdue, and we call on fellow airlines to commit to a total ban on business class travel for any flight under five hours. Incredibly, the quote above doesn’t come from the speech of an impassioned eco-warrior, or a campaigner for greater social equality. It is a statement made by Wizz Air chief executive Jozsef Varadi during a mid-November earnings call with analysts. During the call, he tore into Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Since the Duke and Duchess of Sussex – Prince Harry and Meghan Markle – announced they were stepping back from Buckingham Palace and trying to pay their own bills, a wealth of interesting job offers for the couple have come to them. Now Burger King is getting in on the royal PR cycle, asking Harry and Meghan to don a different kind of crown, one of the paper variety. Burger King Argentina and agency HOY decided that if the royal couple decides to become financially independent it would be great to have them join the Burger King Read full story › Source: The Drum...
Read MoreBy Katie Deighton Harold Burson, founder of PR firm Burson-Marsteller, has died. Former colleagues and industry peers, including Richard Edelman and McCann Worldgroup chief Harris Diamond, have paid tribute to both his pioneering approach to PR and the kindness of his spirit. Burson died today (10 January) at the age of 98. Mark Read, chief executive of WPP, wrote it was a “very sad day for everyone” at the holding company, which merged Burson-Marsteller with Cohn & Wolfe in 2018. Edelman, meanwhile, praised the graciousness with which Burson viewed the rise of his father’s agency. Burson and Daniel Edelman were Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Alibaba has inked a deal with FAW Group to come together to create the next generation of Intelligent Connected Vehicles (ICV) in China. FAW Group has joint-ventures with international brands including Volkswagen, Toyota and Mazda. Its partnership with Alibaba will see it using the company’s open mobility platform Banma Network Technology (‘Banma’). In August 2019 Alibaba announced that it had opened up this operating system for use by all of its auto partners but the deal with FAW Group is the first to be formally announced. Alibaba has been pushing auto technology innovation for some time, notably Read full story › Source: The Drum...
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