Posts made in January, 2020

on Jan 9, 2020

By Katie Deighton E-scooter brand Lime has said it will continue to plow on with its hyperlocal brand strategy, despite today’s (9 January) announcement that it will cease operating in 12 markets and lay off a number of staff, including members of its brand team. The company will close its operations in Atlanta, Phoenix, San Diego and San Antonio in the North America; Linz, Austria in Europe; and Bogotá, Buenos Aires, Montevideo, Lima, Puerto Vallarta, Rio de Janeiro and São Paulo in South America. Layoffs have also been made across its central operations, with Axios reporting that 14% of its workforce Read full story › Source: The Drum...

on Jan 9, 2020

By Jennifer Faull Jaguar Land Rover’s customer experience director, Fiona Pargeter, has departed the business less than two years after she was put in the newly-created position amid a major restructure. Jaguar Land Rover announced a major overhaul of its marketing, communications and sales functions in May 2018 when then chief marketing officer Felix Bräutigam was promoted to chief commercial officer. Pargeter, who was global PR communications director at the time, was promoted to a newly-created role of customer experience director, which saw her take on full responsibility for marketing communications, experiential marketing and customer insight, in addition to PR. The company also appointed a new Read full story › Source: The Drum...

on Jan 9, 2020

By Shawn Lim After a tumultuous 2019, Dentsu Aegis Network (DAN) believes things are looking up for its Singapore agency in 2020 as it forges ahead with its new global business model around the three key pillars of creative, media and CRM. It claims the new model has paid dividends with new wins and client retentions, including StarHub and Income. It has promoted Prerna Mehrotra to lead its media business in Singapore to take over from Audrey Kuah, current executive team member and executive director of media group for APAC, who will be leaving the network at the end of March 2020. Kuah has Read full story › Source: The Drum...

on Jan 9, 2020

By Shawn Lim Singapore-based payment services provider NETS has refreshed its branding on its 35th anniversary to showcase its commitment to providing customers good brand experiences. NETS is Singapore’s national debit scheme, enabling customers of local banks like DBS, OCBC and UOB bank as well as HSBC, Maybank and Standard Chartered bank to make payments using their ATM cards or mobile devices at more than 118,000 acceptance points in the country. As part of the new branding exercise, it has launched a campaign called #NETSTakeOnMe, aimed at its target customer segment of youths, millennials, baby boomers and the silver generation. In 2018, 90% of users Read full story › Source: The Drum...

on Jan 9, 2020

By Charlotte McEleny Special K, a sponsor of the Australian Football League’s Women’s League, has partnered with the sports league on a campaign that it hopes will inspire more women to become athletes. The campaign focuses on a film, directed by Suzanne Kim, which tells the story of AFLW athletes, taking elements of their professional work and personal lives. The athletes sharing their lives in the ads include Moana Hope, Darcy Vescio, Chloe Malloy and Monique Conti. Tamara Howe, marketing and corporate affairs director at Kellogg ANZ, said: “Special K is a proud founding sponsor of the AFL Women’s Read full story › Source: The Drum...