Posts made in January, 2020

on Jan 8, 2020

By Stephen Lepitak S4 Capital has announced its intention to expand its presence across eight new locations with the merging of integrated digital agency Circus Marketing which will see if add the Americas and a new office in Spain. Circus Marketing will strengthen the business’ content offering within the LatAm region, with the digital agency headqaurtered in Mexico City and projecting revenues of $38m and a gross profit of $20m for last year, according to the announcement statement. The company, which works with Netflix, Facebook, Google, Uber and Spotify among its client-roster also employs 350 professionals across Mexico, Brazil, Argentina, Colombia, Costa Read full story › Source: The Drum...

on Jan 8, 2020

By Charlotte McEleny Amazon has partnered with one of India’s largest retailers Future Retail (FRL), to link online and offline shopping for Indian consumers. India has become a battleground for retailers and media businesses alike, creating a highly competitive landscape for e-commerce and online streaming. With both of these areas being Amazon’s global focus, the company has been making investments in the country for some time. The latest sees it partnering with Future Retail, a business that owns over 1,500 stores across 400 Indian cities, giving Amazon an offline leg-up compared to some of its rivals. Amit Agarwal, Read full story › Source: The Drum...

on Jan 7, 2020

By Danielle Gibson As we enter the year of the Rat on January 25, The Drum’s Creative Works pulls together Asia’s offerings of Chinese Lunar New Year (CNY) ads. Brands like Singtel, JD.com, Adidas and EcoWorld have revealed their Spring Festival ads across countries such as Thailand, Malaysia, Singapore, Indonesia, perpetuating the need for family, togetherness and traditions. Make sure to vote for your favourite campaign below by clicking on the stars. Check back here often to see all the latest campaigns and check out The Drum’s ongoing CNY coverage here. : ‘Adidas 2020 CNY’ Agency: Client: Date: January 2020 Adidas shows Read full story › Source: The Drum...

on Jan 7, 2020

By Shawn Lim Fast fashion brand Forever 21 has announced its e-commerce strategy targeting consumers in Canada, Asia Pacific and Latin America. The embattled millennial-focused brand filed for Chapter 11 bankruptcy protection in the US in 2019 and shut 350 of its 815 global stores. It blames substantial real-estate cost, and lagging innovation and sustainability efforts for the troubles it faced. It has now tapped e-commerce specialist Global-e to work on an improved and localised e-commerce experience for international shoppers. According to Forever 21, implementing Global-e’s cross-border e-commerce solution will allow it to provide its customers in Canada, APAC and Read full story › Source: The Drum...

on Jan 7, 2020

By Charlotte McEleny Young ad execs from Wavemaker and Ogilvy in Australia have launched a P2 air pollution mask brand to raise money for the Rural Fire Service in Australia as bushfires continue to devastate the country. A month ago, as the bushfires caused dangerous levels of air pollution in the country, the four ad execs created masks with a “distinctly Australian feel” via a Go Fund Me page, which hit its target last week. The masks have designs of typically Australian objects, such as Koalas and Lamingtons. The Smoggys brand is now launched and will aim to raise money for Read full story › Source: The Drum...