By Katie Deighton Splenda is back advertising on US TV for the first time in two years, lured back not by the vast reach of the upcoming Super Bowl but by the Golden Globes’ audience and timing. Last night (5 January) saw the sweetener’s Stevia sub-brand broadcast to the Golden Globes’ audience of 18.3 million viewers, having bought a primetime 60-second ad slot during the main event and another during the red-carpet show on E. It was the first time Splenda’s Stevia brand had funnelled media spend into the national broadcast, and the first time the Heartland Foods master brand had appeared on TV Read full story › Source: The Drum...
Read MoreBy John Speers I recently attended one of the largest travel conferences in the US – a few thousand people representing the biggest names in global travel, including the CEOs and Presidents of TripAdvisor, Google, Skyscanner, Airbnb, Expedia, Virgin Galactic and Booking.com. As with most things in hospitality, it’s a relaxed environment where people are free to speak their mind (as opposed to read corporate statements) and therefore a good opportunity to know what’s really on the horizon for the travel industry – directly from those with the ability to drive it. Because the travel industry is the largest and most digitally driven industry Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Video ad platform Unruly is to part ways from Murdoch’s News Corp via a sale to Tremor, according to reports. The deal is expected to be announced to the London Stock Market early on Monday 6 January but leaked reports have confirmed a provisional deal has been made between News Corp and Tremor. The agreement will see News Corp take 6.91% of Tremor International stock, subject to an 18-month lock-up period and to certain adjustments, along with a total minimum revenue guarantee for News Corp of £30m, significantly less than it Read full story › Source: The Drum...
Read MoreBy Shawn Lim Almost a year since its launch in India, Spotify believes its report card so far represents both success and learning as it prepared well from a product, content, and brand perspective. Neha Ahuja, head of marketing for India at Spotify says this shows in the feedback the platform has heard for its user experience, playlists, and the quirky marketing campaigns it created to ensure relatability to its users. “Great validation of this is the fact that we won the Users Choice App award for 2019, on India’s Google Play Store. Specifically, on marketing, we’ve been focused on Read full story › Source: The Drum...
Read MoreBy Imogen Watson After launching their copycat brand – the Bank of Antandec – the TV duo are back to put the record straight on their rip-off of Santander, following a copyright infringement claim. Created by Santander’s creative partner Engine, the ad sees the return of Ant McPartlin and Declan Donnelly who have a multi-year partnership with the bank. The ad gives a behind the scenes look at how the brand is getting on since ‘the bank’ launched, whilst simultaneously driving awareness of Santander’s mortgage products. Since launching, the budding banking enthusiasts have endeavored to come up with radical banking ideas, Read full story › Source: The Drum...
Read More
Industry News